Traditional Retail Access To Mobile Payment For Pformation

After Carrefour announced that all 237 stores in the country will be connected to WeChat to pay, Alipay will immediately attack the enemy the next day. It said that it will be 5 yuan in Beijing, Shanghai and Hangzhou, and the user will use Alipay for a total of 50 yuan to reduce 5 yuan.

In fact, such a battle was staged every day after the Yintai access to Alipay wallet in 2013. Especially in the second half of last year, Alipay and WeChat were crazy subsidies to strive to cultivate users' habits and compete fiercely for retailers' resources.

Carrefour said that its 12 stores in Guangzhou and Shenzhen will be first paid for in WeChat in early May. The second batch will include Beijing, Shanghai, Shenyang, Chengdu, Hangzhou, Wuhan, Chongqing and other cities. It will be gradually launched in late May. Meanwhile, more cities are accelerating, and it is expected that they will soon be covered by Carrefour national stores.

Another multinational retail giant WAL-MART chose to cooperate with China Telecom's wing payment in November last year. Consumers can go shopping at WAL-MART cooperative supermarket and enjoy 20 percent off discount with wing payment account, but only in some areas and only two months.

Whether it is long-term cooperation or short-term trial, as of now, domestic large retailers have basically tried or access mobile payment. According to incomplete statistics, Yonghui supermarket, Wuming, bubo lotus, Lianhua Chinese businessman, Carrefour, Auchan and regional retail Hanzhoung Bai, Su Guo convenience store and Hongqi chain have been connected to WeChat payment or Alipay, winged payment and other three party payment providers.

Access to mobile payment to tradition

It is not a difficult decision. They only need to provide offline stores, discount products and scanning equipment, and the promotion subsidy will be borne by the third party payment providers.

According to the business side, "ordinary single frequency scanners are hundreds of yuan, and for supermarkets, there is no equipment modification. Each checkout equipped with a scanning gun is not expensive."

At the same time, the settlement rate between Shang Chao and the third party payment providers is much lower than the existing POS channels.

In addition to sales promotion, traditional retail is not "free".

Providing offline scenes and improving user experience is the purpose of stimulating the consumption of young people into supermarkets.

Carrefour said it was about to start.

Payment is an attempt of "digital marketing", aiming at providing consumers with more convenient payment methods and diversified shopping experience to attract more young consumers.

For the daily operation of supermarkets, mobile payment provides a solution for the peak queuing checkout of supermarkets.

In fact, the time loss of established processes such as credit card and change can not be evaded, which seriously affects the operation efficiency of supermarkets.

Yonghui supermarket has access to WeChat in Fuzhou last year. Yonghui supermarket has introduced a special PDA checkout channel. According to the passenger flow situation, it can increase or decrease the number of channels in real time.

In Yonghui supermarket, mobile payment has significantly improved the consumption experience of physical stores.

There are precedents for attracting young people.

Last year, "double 12" Alipay launched a discount sale with 2 stores across the country, which led to the phenomenon of supermarket shopping crazily. Qiao Hongbing, a spokesman for Wumart group, told the Beijing Commercial Daily that "double 12" activities attracted not only the shopping of Wuming members, but also many new consumers entering stores, especially young people and college students.

However, after the "double 12", consumers at Alipay checkpoint dropped to only three or four people a day.

The Business Research Institute of the North Business believes that the shopping age of Wumart supermarket is relatively large. The use of Alipay is only a promotion, and the late use can be foreseen. Carrefour shoppers are concentrated on the white-collar workers, who themselves are the users of mobile payment, and the convenience of shopping is more attractive.