Shiseido China Will Increase Investment In E-Commerce.

Shiseido, Shiseido, said in its earnings report that it will adjust the fiscal year cycle parallel to the natural year. It is expected that revenue will reach 730 billion yen in the 2015 fiscal year ending December 31, 2015, up 7.8% after adjustment, and the expected operating profit is 28 billion yen, up 31.9% after adjustment. The expected operating profit is 3.8%, up 70 basis points compared with the same period last year. The net profit is expected to be 10 billion yen, which has decreased by 63.7% compared with the same period last year.

Shiseido Co. Ltd. (4911.T) Shiseido Inc., Japan's largest beauty product group, rose by only 2.1% to 777 billion 700 million yen in March 31, 2015, from 762 billion yen in the same period last year to 777 billion 700 million yen, with a 2% decline in the fixed exchange rate, but still beyond the group's previously expected 775 billion yen.

The Chinese market is still the weakest market for Shiseido, Shiseido. In the 2014 fiscal year, the Chinese market fixed income fell by 4.8%, but the real income of the Japanese yen increased by 2.9%, from 111 billion 500 million yen to 114 billion 800 million yen in the same period last year, accounting for 14.8% of the group's total revenue, which was a 20 basis point increase in the same period last year. The decline in the Chinese market is the largest in the major markets. The decline in the Japanese market is 3.2%, which is 1.4% lower than that in Japan and China. The same as the 1.4% decline in the European market. The Americas market is the only growth market with an increase of 3.5%. The real growth rate of the US dollar is 12.1%, up from 118 billion 700 million yen in the same period last year to 133 billion 100 million yen.

In order to resume Chinese Market The growth momentum of Shiseido, Shiseido, said that it will increase investment in e-commerce channels in China, including digital marketing, and aspire to become China's cosmetics e-commerce market. Leading brand In addition, the company said it would strengthen brand positioning innovation, re examine channels and establish localized product development organizations, and the company's distribution in China will also be reorganized to develop innovative talents.

Restoring the Chinese market is also Shiseido. Shiseido The 3 year plan, which is an important part of the 3 year plan for 2017 as proposed in the financial report, expresses the hope that the annual compound growth rate of China's market revenue will reach 9% in the next 3 years. As of 2017, the group's total revenue will reach 900 billion yen, and its operating profit will reach 50 billion yen -600 billion yen. The group's 3 year plan also includes expanding the global retail network, especially the tourism channel retail network. Shiseido Shiseido also said in its plan that it will continue to strengthen Shiseido Shiseido's share and brand value in the Japanese market.

In the 2014 fiscal year ending March 31, 2015, Shiseido, Shiseido's operating profit recorded a 27 billion 600 million yen, a sharp fall of 44.4% compared with the 49 billion 600 million yen in the same period of last year, a decline of 47.2% in fixed exchange rate, a 290 basis point decrease in operating profit rate 3.6% over the same period last year, a 28.8% increase in net profit, and 26 billion 100 million yen in the same period last year to 33 billion 700 million yen, and net profit rise was mainly due to the euro 230 million gains gained by L'OREAL Carita Al and S.A. or (OREP.PA) L'OREAL group.