Seven Wolves: New Strategy Of "Investment + Industry"

The income of the seven wolves has narrowed down, and "investment + industry" has been steadily practicing.

The income of the seven wolves companies has narrowed down, and 2015Q1 has achieved operating income of 638 million yuan, down 2.33% compared to the same period last year. The net profit of shareholders belonging to the listed company was 67 million 900 thousand yuan, down 39.3% compared to the same period last year. The net profit was 32 million 880 thousand yuan, down 56.68% from the same period last year, EPS0.09 yuan, 31.3% lower than that of 2014Q1, 39.9% of net profit and narrowing of revenue. The company expects net profit changes in 1-6 months to be (-40%) - (-10%).

New needle spinning business has resulted in a decrease in gross margin and a good cost control. The decline in gross margin was mainly due to the new textile business in the second half of last year (we expect the gross margin of needle spinning to be around 30%). The overall gross profit margin has been lowered by 5.3pct to 41.9%. However, the company cost control is better. Under the background of declining revenue, the sales / management / financial cost rate has decreased by 0.7pct/-0.9pct/0.3pct to 13.2%/8.9%/-1.5%, and the three cost rates have remained stable. Since the first quarter of the spring and summer delivery period, the inventory of the company decreased by 6.2% to 697 million compared with the beginning of the year, and accounts receivable increased by 2.7% to 303 million compared with the beginning of the year.

Investment suggestion: the company should actively promote brand value and marketing in the face of the sluggish environment of the garment industry to help the future. achievement At the same time, we should actively transform the fashion industry group, set up a consumption industry fund, launch a reinsurance company, and explore investment opportunities in various fields. We think that the layout of the company in diversified and emerging fields is worth looking forward to. Slightly adjusted to predict 2015-2017 years EPS, 0.39/0.44/0.53 yuan!

Revitalization brand image And influence building Fashion industry Group, "investment + industry" steadily practice. In February this year, the pop movie "Wolf Totem" has been implanted with the image of "seven wolves". At the same time, the company also featured a wolf culture "T" and a new product exhibition area to display its brand culture and products. At the same time, the company set up a consumption industry fund to invest in the fashion consumption field, combined with the strategy of reclaiming the brand strength and appeal of the "seven wolves" to create a fashion industry group, and invested 315 million yuan to participate in the establishment of the Qianhai reinsurance company. At present, the company has plenty of cash. In the future, it will not exclude the way to enter the new field through investment and acquisition, and enhance the overall valuation of the company.

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American Apparel is aiming at the subdivision of the fashion industry through the platform of "fan". It is cut through the market, from the pain point that consumers are puzzled by dressing, but can not be effectively recommended. It provides consumers with suggestions for wear, and can buy products provided by the platform with one click. However, whether the success can be achieved is yet to be tested by the market. And Semir apparel shares ISE company. From the latter's scale of business and profitability, it has a lot of operating scale, profits and net assets.

There are more and more traditional clothing companies that integrate Internet stores and online flagship stores. On the occasion of its 20th anniversary, chairman Zhou Chengjian said the plan was called "fan" APP by the end of the month. "The times have changed from 'channel to King' to 'user King', the more the better, the more the more the money 'smash' customers." Coincidentally, the recent Semir costumes are also listed on the line through shares of Korean business leaders.

According to the introduction, the "fan" App, which is the most popular function of American fashion, will bring together fashion news such as news, fashion and attitude. But its most important function is to bring together the sales platform of selected fashion brands from all over the world. "In 2015, the platform will have 300 brands, more than 10000 single products to choose from, and 60% of the brands will come from Europe and the United States." The APP responsible person said.

Zhou Chengjian also said that the "fan" platform has more than 4000 stores under the main line of grafting, with no traffic flow. Therefore, the traditional Internet companies will not rely on the "burning money" mode to exchange traffic.

And the United States rival Semir apparel recently invested 115 million yuan in Korea ISE company, becoming the second largest shareholder of the latter. ISE is a leading provider of domestic e-commerce services in South Korea. It is listed on KOSDAQ in South Korea. Its main operation is WIZWID website and WConcept website. Among them, WIZWID is the first website in Korea to provide cross-border e-commerce services. The market share in Korea's purchasing e-commerce market is 50%.