The Close Combat Between American Apparel And Semir

American Apparel is aiming at the subdivision of the fashion industry through the platform of "fan". It is cut through the market, from the pain point that consumers are puzzled by dressing, but can not be effectively recommended. It provides consumers with suggestions for wear, and can buy products provided by the platform with one click. However, whether the success can be achieved is yet to be tested by the market.

And Semir apparel shares ISE company. From the latter's scale of business and profitability, it has a lot of operating scale, profits and net assets.

There are more and more traditional clothing companies that integrate Internet stores and online flagship stores.

On the occasion of its 20th anniversary establishment, Zhou Chengjian, the chairman of the United States, said that it plans to launch a APP called "fan" at the end of this month. "The era has changed from" channel to King "to" user is king ", not the more stores, the better.

Coincidentally, the recent Semir costumes are also listed on the line through shares of Korean business leaders.

According to the introduction, the "fan" App, which is the most popular function of American fashion, will bring together fashion news such as news, fashion and attitude. But its most important function is to bring together the sales platform of selected fashion brands from all over the world.

"In 2015, the platform will have 300 brands, more than 10000 single products to choose from, and 60% of the brands will come from Europe and the United States."

The APP responsible person said.

Zhou Chengjian also said that there were more than 4000 main grafting lines under the "fan" platform.

The existing traffic entry, therefore, will not be like traditional Internet companies rely on the "burn money" mode to exchange traffic.

And US rival

Recently, it also invested 115 million yuan in the Korean ISE company, becoming the second largest shareholder of the latter.

ISE is a leading provider of Korean business services in Korea. It is listed on KOSDAQ in South Korea. Its main operation is WIZWID website and WConcept website, of which WIZWID is the first provider in Korea.

The service website has a market share of 50% in Korea.

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Since the development of the fashion industry, green is no longer a substitute for the new black color. The concept of environmental protection is no longer a popular element with the changing trend.

Adidas, which has long been active in various index ranks, recently announced a 5 year 7 digit contract with Parley for the Oceans, which aims to publicize and deal with marine plastics.

Adidas's global brand director, Eric Liedtke, said that this is the company's most long-term investment in this regard so far.

In the future, Adidas will take part in the research and development of new plastic products in order to be able to be used in the production of recycled polyester, and lead more direct action, in other words, collect rubbish on the beach.

In addition, Maiyet, a luxury brand who has always been enthusiastic about social activities, has been committed to building a sustainable business model in less developed regions since 2010, launching the first supply chain initiative.

The company also co sponsored the vaccine project with the Gobi Revival foundation, and set up a "ranch sanitation" project for shepherds in Mongolia, which helps Maiyet get cleaner "Cashmere".

Maiyet promises to invest $200 thousand a year on the project and buy 40 tons of wool fiber directly to herdsmen (in an attempt to counter the traditional Chinese brokers), and then the company can process cashmere in Italy's factory, and the processing process is monitored by Maiyet.

The company plans to bring the materials produced to the Pitti Filati Florence Textile Expo, which is excellent quality assurance for the brand itself and other buyers.

Of course, Maiyet can also get extra profits in the process.

The concept of selling is much more complicated than selling clothes.

With partners Pharrell Williams, Adidas climbed the Parley, but garbage and sheep dung could not attract bags and beautiful eyeballs.

The supply chain problem is one of the most intractable problems in the fashion industry. It is related to the human and environmental costs involved, and this area has always been concerned.

As Greer said, "this is also an important hot issue in the industry."

It is worth noting that it is precisely because of the environmental theme is not so attractive, Parley founder Cyrill Gutsch will want to cooperate with Adidas, "creative industry to create public opinion, shoes are often a symbol of rebellion, they are very close to young consumers."

Ironically, there seems to be a shift in the relationship. In the past, fashion brands always wanted to attract stars to create momentum and attract attention.

Related brands are not only good word of mouth, but also profitable for reputation risk management and brand value increase.

At the same time, the third major developments in the fashion industry have won praise from critics all over the world.

Specifically, Burak Cakmak was appointed director of the fashion department of the Parson School of design.

According to Parson's executive director, Joel Towers, Burak Cakmak was selected among nearly 200 candidates, and the latter was mainly engaged in sustainable work in enterprises such as Kai Yun, SWAROVSKI and Gap.

"We want to find a pboundary talent who can explain the future development of fashion. Burak is a strong candidate."

In Parson, the concept of sustainable development will be integrated into all curriculum settings, rather than being confined to a single discipline.

Employees of all future fashion brands, from creative teams to corporate executives, must be aware of environmental protection and human rights.

This is also in the "intelligent design of a wide range."