The Asian Fashion Empire, The Two Generation, Has Created A Way For Family Groups.

As a consumer, we often see designers who decide to be on the stage, or those fashion celebrities who are spotlights. However, designers give the soul of fashion, and the fashionable body is constructed by every bit of the enterprise behind it. Perhaps it is vulgar to talk about money in front of talent, but let the inspiration become the most authentic effect on the stage, and also rely on the support of the bosses behind. In addition to the European group of more than half of the world's boutique brands, Asian Fashion giants are also stepping up their eyes to the international market.

Hongkong's Lane Crawford department store is actively communicating with the new generation under the second generation of Wu Zongen, a family business. The special stores in Hongkong, Beijing, Shanghai, and Chengdu gather women's clothing, men's wear, footwear and accessories, underwear, jewelry, cosmetics and household fashion supplies from all over the world.

Cao Yinghui (Veronica Chou) and Wu Zongen (Jennifer Woo) are obviously very good examples. As the second generation of Hongkong Yongxin enterprises (Novel Entreprise), Cao Yinghui was appointed to assume the position of president in 2009 when she joined the US Iconix in the establishment of Iconix China (Ai Connie J). Yongxin enterprises in Hongkong to lay a career in the textile industry Kingdom, is behind the Michael Kors boss. Cao Yinghui is no stranger to the fashion industry. At the age of 21, he was present at the social gathering of adults in Paris, and formally entered the social circle.

The two word of celebrity is the outsiders' understanding of her, and the impression that she has a distinguished body and the outside world. It is not easy for her to be president at an early age.

I confessed that I did not like being regarded as celebrities, because it was not easy for them to see her efforts in other areas. Her first task is to introduce Iconix's fashion brand Candie 's, Mudd and so on to China. Although Cao Yinghui is expensive, he is personally involved in various matters, such as negotiating with the investment team, communicating with designers, and so on. In this process, encountered many difficulties, such as the introduction of no well-known brand in China is easy to be questioned by the investment team, but she also understand that the middle class has a personalized demand for popular products, hoping to have a more diversified choice. Compared with a row of Loui s Vuitton, Chanel and Herm s s shops in the boutique streets, the new brands have more opportunities to fill the demand space of the new generation of consumers.

In the successful establishment of Iconix After its brand is linked to local consumers, Veronica I hope to bring more European and American brands into the Chinese market. On the other hand, we hope to export Chinese brands to European and American countries through mutual communication. At present, she and her sister are thinking about how to enter e-commerce and develop online shopping platform. In view of the success of Net-A-Porter and other online shopping platforms, they think consumers are more and more interested in the effectiveness of products. Before the fashion week, they would have to wait for several months before they could see new products on the shop floor, but new products could be put on shelves directly through the Internet platform. In 2012, Cao Yinghui married millions of gold mining entrepreneurs in Russia. On the same day, he invited many political and commercial celebrities to take part in the project to witness how wide the two sides were. Now it's time and space to see whether they have superhuman business talents like her parents.

In addition, they also began to focus on new designers, such as Jason Wu, Alexander Wang and Opening Ceremony double group. Although it is not a deliberate choice, it can be found that their preferences seem to be mainly Asian designers. However, several brands mentioned today do have the advantage of Asian market. Apart from the fact that the brand itself has already established a certain consumer group, the understanding and cultural foundation of Asians' body size will indeed be faster and easier than that of European and American designers. As a member of the Yongxin group, the plan of the two sisters received financial support from father Cao Qifeng, and also caused some discussions among colleagues. For example, the development of production and marketing chain that is changing fast and fashion may be more intense. Meanwhile, there is also a battle for designers between East and West. The impact on fashion industry is not just so easy to expand channels.

However, as Novel Group The rival Lane Crawford is a few years earlier, allowing the grandchildren to join in and update the brand image in a big way. It has been more than 150 years since the establishment of lconford's department store. It has changed through several shareholders. Now it is a department store of Lane Crawford Joyce group. It has a godmother status in Hongkong fashion circle. The special buyer system of Lac Crawford creates a different style of goods for department stores than other department stores. So her successor, Wu Zongen, took over the department store business in 2005.