Internet Plus Products Give New Functions To Shoes

Now, the market and the Internet have Taobao, the bank and the Internet, and Alipay.

So what will be the shoe industry + the Internet? It has become a new direction for Quanzhou shoe industry to try.

What is the function of a pair of children's shoes? In terms of traditional functions such as foot protection, warmth retention and foot type development, 361 degree cooperation with Baidu tells us that shoes are not only shoes but also tools to prevent children from losing, and even help parents monitor the health of children.

It is understood that the 361 degree smart children's shoes are the first wearable devices connected to Baidu Hawkeye technology and enjoy the open service of Baidu map LBS (location service) platform, which can be combined with mobile APP.

The parents can monitor the location of the child in real time by mobile phone. Once the location of the shoe is identified beyond the safe range, APP will issue an alarm and provide a roadmap between the location of the phone and the location of the chip.

In addition, smart shoes can also pmit children's daily exercise and consumption data to Baidu cloud, and make the most professional health guidance for children through database analysis.

Zhao Feng, general manager of the 361 degree brand communication center, said that under the new normal economic situation, the traditional industries must start from the market orientation and use the mobile Internet thinking to develop products to solve the problem of information asymmetry.

Baidu uses its own advantages to inject advanced Internet technology into the development of shoes and clothing products, which can help to get more real-time and real 361 degrees.

Behavioral data.

"We are also doing research on smart positioning children's shoes, and are still trying to research and develop stage."

Sports CEO Xu Zhihua also said that it is being carried out.

R & D.

In addition, XTEP responsible person also revealed that will be involved in the development of smart wearable devices, children's shoes is only a breakthrough point, the future will extend to adult sports equipment.

Related links:

Since April 9th, Beijing SKP (formerly Xinguang world) has launched a 8th anniversary day celebration activity lasting 10 days.

The Beijing Business Daily reporter saw in Beijing SKP's brochure, dozens of luxury brands such as LV, Chanel, GUCCI, VERSACE, GIVENCY and so on, including even the top luxury brands such as Hermes.

It is reported that during the activities, dozens of big cards were on the same day, a total consumption of 1000 yuan minus 100 yuan, equivalent to 10 percent off.

"Brand day" has 10 times the total score of shopping mall scorecard, and it is converted into a coupon at a rate of about 1%, which can be purchased at any brand store.

The salesperson of Dior counters said that a 30 thousand yuan handbag in the store could get 300 thousand points on the "brand day" in April 11th, and then exchange the 3000 yuan gift certificate with the integral, equivalent to 10 percent off discount.

HERMES, a luxury brand with the highest unit price, participated in the "brand day" 10 times bonus during the event.

Beijing SKP staff said that although it had done shop celebrates before, the scale of the brand was obviously big. "Before, there was not much activity on the first floor of the shopping mall".

According to the briefing, at the end of last year, there were celebrates at the opening of the 4 new districts, and the number of luxury brands willing to participate has increased significantly.

Reporters yesterday called Chanel and other brand PR asked about the matter, but did not receive a response.

In the face of the luxury brand Chanel's price cut in China, the Research Institute of wealth quality has pointed out that the most effective way for luxury goods to stay in China is to cut prices in order to avoid the collapse of the Chinese market.

Beijing SKP promotion period, PRADA and other counters increased passenger flow, also confirms this statement.

According to the store clerk, sales of "brand day" in April 12th were good, and there were more passengers on weekends.

Givenchy counters also said that sales have improved.

Behind this series of price cuts and promotions, luxury brands are facing unprecedented market pressure.

LVMH group financial year two quarter financial report shows that sales growth slowed down, mainland Chinese consumers' demand for luxury fashion and leather goods is declining; luxury brand GUCCI parent company opened cloud group in the first half of last year, net profit fell 4.7%, GUCCI fell 5.7%; PRADA net profit plunged 28.2% last fiscal year, its marketing director recently revealed that it will consider reducing prices in Asian market.

Reporters found that luxury brands to participate in the promotion of shopping centers not only Beijing SKP, Sanlitun Taigu Li's "modern market" brand day activities, GIVENCHY, Emporio Armani and other luxury brands are also involved, through new products Limited first, full gifts to stimulate consumption.

Zhou Ting, director of the luxury goods field and President of the Institute of wealth quality, told the Beijing Commercial Daily that in fact, the mall and luxury brands are under the same pressure.

The promotion of luxury brands shows that the sales pressure of shopping malls is very great. If the brand performance is not up to standard, the risk of withdrawal is facing.

Analysts pointed out that the luxury industry will usher in a historic turning point.

According to the wealth Quality Institute, the core of luxury brand is brand rather than product, but the more mature consumers are unwilling to pay for the brand premium.