Experience Consumption: Taking Users And Services As The Core

In China's department store summit held during the shoe Expo, insiders say that experiential consumption has come into being in the context of the sudden emergence of electricity providers.

Nowadays, in the intense competition of entity stores, experiential consumption has gradually become one of the outlets for the retail industry to combine the trend of the Internet.

Consumer oriented "experiential consumption" also surfaced at this shoe fair.

Before a British Delcam booth, many businessmen gathered in the experience area to see the effect of "virtual shoes".

The reporter saw that the experiencer only needs to stand on the stage and then choose the shoes and the appropriate shoe size on the computer by swinging gesture. The computer will synthesize the shoes and the experiencer and display the effect through the screen.

"We hope to enhance the influence of brand and consumer experience through the 3D virtual system."

Jiang Yuanzhi, sales manager of the southeast headquarters of Delcam, China, said that the virtual trial is a joint development system developed by their company and Microsoft Corp in 2011.

In China

It has covered famous brands such as Anta, Lining, XTEP and 31st degree.

Under the new normal economic growth, consumers' value proposition has become the core, and personalized and diversified consumption has become the mainstream.

"Shopping behavior and fragmentation are changing. This requires us to pay more attention to market trends and changes in consumption. In particular, we need to use big data, cloud computing and other technologies to enhance the development of consumer technology, to more accurately lock target customers, and to expand the space of development by humanizing marketing methods and customizing customized customers.

At the same time, business scope, shopping environment, payment methods and so on will be constantly improved.

Wang Desheng, deputy director of the Development Department of the Ministry of commerce circulation, said.

And in April 18th,

Also in the "China department store industry development report" released in Jinjiang in 2014, it is pointed out that in the development of department stores, experiential innovation in physical stores is expected to win customers in the new normal retail market.

Related links:

The robot flexible shoe shaping production line can finish the soles of shoe soles in the fastest 14 seconds. A knife free die cutting system can save 4 labor, and the humidity of two layers inside and outside a garment is different.

At the shoe fair, intelligent equipment and intelligent products have been sought after by businessmen.

Compared with the past, "automation" has become a popular selling point for shoe-making exhibitors.

Tianyi precision machinery (Quanzhou) Co., Ltd. shows a device itself contains 12 molds, can produce sandals, slippers, rain shoes and other soles, workers only need to stand in one position can manage the machine's 12 molds.

Hua Jun shoe machine is also carrying the intelligent products such as knife free die cutting machine, computer intelligent pattern machine, servo energy saving motor, full function roller car, purple and white energy saving lamp, nano energy saving pipeline and so on.

Compared with previous years, this shoe fair introduced the industrial robot research and development institutions and manufacturing enterprises such as the Chinese Academy of Sciences, Harbin Institute of Technology Robotics Institute, and black diamond Kong for the first time.

High technology is also reflected in shoes and finished shoes and clothing exhibition area.

In the exhibition area of Anyang (China) Limited, hundreds of new materials are full of eyes. These new materials not only absorb sweat and dehumidification, but also add a lot of unexpected ideas, combining creativity with function, aiming at the young people who are now pursuing fashion and comfort.

The "UNIDRY water movement" developed by Mingwei shoes and Clothing Co., Ltd. can make the two layers of humidity inside and outside the clothes different. The inner fabric quickly evaporates human sweat and moisture.

In the same period, there were many outstanding design works on the cross-strait college students' clothing exhibition.

All kinds of phenomena show that suppliers who have previously positioned "supporting roles" have been at the forefront of innovation. In the era of resource efficient integration, suppliers begin to consider from the perspective of consumers and downstream manufacturers, and actively cooperate with them in product innovation.

As a matter of fact, the leading enterprises represented by Anta have begun to seek matching innovation of upstream and downstream industry chains, unable to keep up with the needs of consumers, and can not keep up with the manufacturers of shoes and clothing, and suppliers will face the fate of being eliminated.

Yin Yuetao, director of R & D center of Jinjiang research and Development Institute of leather and footwear industry, believes that in the Internet + era, the manufacturing industry will win the mobile terminal. Footwear products, especially sports and leisure footwear products, are all portable mobile terminals. We will carry out relevant functional research and application to achieve interoperability and interaction with the mobile Internet, providing consumers with a better experience, effectively enhancing the added value of shoes and clothing products, and opening up a huge market space for the footwear industry.

The footwear industry should be able to improve, design, research and develop products according to the feedback data and information, and make rapid customization and production with the help of information technology.