5 Systems To Build The First Brand Of Chinese School Uniform Eaton Ji De

Yes School uniform The students should be fashionable and personalities; parents should be affordable and durable; schools should satisfy most parents and students, and at the same time, they can best reflect the humanistic spirit of the school; the education department wants it to be "simple, generous, bright and practical", which is truly consistent with the opinions issued by the State Education Bureau on strengthening the management of students' uniforms (school uniforms) in urban primary and secondary schools. These seemingly simple requirements put forward nearly strict standards for uniforms. "Rather than it is difficult to please, it represents the balance and game of multiple interests. School uniforms are not simply "clothes and clothes" so simple. For the survey of school uniforms, Eaton, the first brand of Chinese school uniform and the world school uniform factory, feel this way.

Is the school uniform so hard to please and not known by the layman? For this reason, the reporter visited Eaton's Kidd factory and its first school uniform flagship store.

Hidden business: there are markets and difficulties.

According to the National Bureau of statistics, China in 2013 School uniform production Up to one hundred million and six thousand sets, data from the National Information Center showed that the consumption of school uniform in China was about 25 billion 200 million yuan in 2013. According to the data of China Youth Research Center, the total number of primary and secondary school students in 2013 was about 208 million. The school uniform has three categories: summer, spring and autumn, and winter. Suppose that every student has a standard school uniform of three piece sets and 180 yuan for each school uniform. In 2013, the overall market capacity is around 37 billion 400 million yuan. If we calculate two yuan per person, there will be a potential market of 74 billion 900 million yuan.

Unlike the traditional clothing retailing industry, the school uniform is "sold for sale". Large volume and collectivist demand makes the business seem very stable.

First is Purchase Multiple decision making factors. In some cities, the access to school uniforms is made up of local governments, which adds another point to their sensitivities. Even through the admission of schools, the diversity of consideration factors has made many school uniform enterprises feel very difficult: students hope that school uniforms can be fashionable and parents want school uniforms to be durable. Schools hope to meet the needs of parents, reflect the aesthetic and culture of schools, and at the same time, price levers need to be well balanced. The game of many factors puts forward strict standards for the materials, prices and styles of school uniforms. And this is just the first step.

Even after being ordered by schools, subsequent production is also a test for enterprises. For enterprises, school uniform is usually the largest demand in September. At the beginning of school, freshmen need to wear uniform uniform uniforms. But when producing these uniforms, enterprises do not know the height and weight of the freshmen, and the schools will only give some suggestions, and they can not be completely responsible for their output. At this time, if there is no absolute grasp, we need to do a thousand school uniforms exchange plan to solve the new body not fully predict the risk of good.

And after the completion of production, warehousing, distribution and after-sales service is also a test. During the peak period of school uniform delivery in August and September, millions of school uniforms were sent out from a school uniform every day, and arrived at school on time to fit the school's opening hours, so that students could receive neat and decent school uniforms at the first time. This is not something that every business can do.

Five systems to build China's first school uniform brand

As the reporter said, the particularity of school uniform not only makes many entrepreneurs who are well versed in it dare not attempt, but also makes the strength brand more demonstrate its strong support and market appeal.

Eaton Kidd is obviously prepared for his backing on Su Mei da. The latter is a large textile group made by the US school uniform brand U.S.POLO, French Toast and other OEM, which is sold in 40 countries and regions around the world. In 2008, Eaton, Germany, came into being. At the same time, Eaton also formulated his own "five sets of program systems" for different schools.

One is the introduction system, which means that when Eaton makes his school uniform for schools, he will actively listen to the school's cultural proposition, observe the school's temperament, so as to better build the campus's mobile culture card; two, give the exclusive school uniform plan based on the cultural connotation of the school; three, it has a very perfect and transparent subscription system for the school, parents and students to vote and choose; four, the perfection of the after-sale system ensures the timeliness of its replacement and updating; finally, Eaton will use the school uniform as the medium and carrier to assist the school to create its exclusive ceremony instrument system.

In addition to these 5 systems, Eaton also owns a large warehousing and distribution center integrating R & D, design, storage, distribution and customer service. As well as its production control center, which accumulated lots of data in the early days, even if Eaton did not know the new figure, the database of the center of production control center could determine the size of the new school uniform of which school in the region according to its samples, which is not available to other enterprises.

"It is also true that we have the confidence to tell the school that we can make them more satisfied. At present, our customer retention rate is 100%, with almost no dissatisfied cooperation. "A Eaton salesman salesperson told reporters this.

So far, reporters can truly understand the survival of a school uniform enterprise -- strict standards, perfect system, strong support, indispensable. And once a company can take these in the forefront, it will immediately win the market and occupy the market. Just like Eaton, in just a few years, it has become the first brand of Chinese school uniform, and has become one of the most satisfied school uniform brands of Chinese school teachers and students.