Busen Shares Integration Channel Spanformation To Lay The Foundation For O2O

Busen shares analysts believe that in 2015, the apparel industry will further intensify competition in the market, terminal operating costs continue to rise, shops profit margins further pressure, industry differentiation, spanformation, elimination will become the norm.

Recently, Busen's 2014 annual performance statement will be held in the interactive platform. Wang Jianjun, chairman of the company, said: "in 2015, the market competition in the clothing industry will remain fierce. We will make comprehensive and systematic planning and adjustment in the fields of R & D, supply chain integration, channel mode spanformation, retail operation, Internet and O2O, and strive to enhance the company's performance.

According to the annual report, Busen shares achieved operating income of 482 million yuan in 2014, down 25.98% from the same period last year. Net profit attributable to shareholders of listed companies was -1.03 billion yuan, down 1792.27% from the same period last year; the basic earnings per share were -0.73 yuan, down 1925% from the same period last year.

　　 Busen shares Its main business is the design, manufacture and sale of garments and garments. Its main products are shirts, trousers, suits, jackets, knitted sweaters and so on. The company's products rely on elegant style, good quality and excellent service, and have a high reputation in the domestic market.

It is reported that Electronic Commerce Showing a trend of rapid growth, the traditional Physical store The impact of international brands is increasing, and the layout of international brands in the Chinese market has further increased the competition of traditional sales channels. Garment enterprises are facing greater pressure of operation, showing a large number of shops, and even "run away" phenomenon.

The company said: "in 2015, the company will focus on core business, do deep and meticulous retail sales, make fine products, strengthen independent design, introduce a new customized business mode for Busen men's clothing, and establish five major systems, including brand planning, commodity management, retail management, O2O, and performance management system, so as to improve business management, improve efficiency and promote growth of company performance. At the same time, innovation and general distributor, franchisee business mode, through the pilot way, choose the right time, the right area, the general agent channel flat spanformation, and gradually promote, in order to activate the vitality of franchise channel. In the expansion of franchising channels, we must adhere to a steady strategy, reduce the number of new stores and focus on the quality of stores. In the development of direct channel, we must adhere to the most basic principle of efficiency and profitability. We must not open invalid stores, but not lose money shops, and appropriately expand our strategic image stores.

Online businesses such as the Internet, online shopping and micro businesses will continue to develop rapidly and will have an increasing impact on offline retailing. All of these bring enormous challenges and pressures to the development of traditional clothing brands, and require the brand to make comprehensive and systematic planning and adjustment in the fields of design and research, supply chain integration, channel mode spanformation, retail operation, Internet and O2O.