Men'S Wear Market: Some Enterprises Consider Lengthening The Price Line

In fact, from Levi's to Armani, every world's top clothing brand has formed a brand culture that emits its strong characteristics after long process precipitation. It is the continuous fermentation of this cultural gene that has promoted the brand's prosperity.

From industrial production to advanced customization, from pure foundry production to fashion design, from selling products to selling culture, local garment enterprises have stepped into advanced customization, revealing the keen market smell of local clothing entrepreneurs, and consumers are beginning to tire of uniform dress. They also hope that clothes can be more fashionable and more unique in design, and also reveal that local garment enterprises are pforming from manufacturing to comprehensive creation, and go out of their own way of upgrading the industry.

Just in the process of promoting the advanced customization business, how to weigh the price, the quality of the product, and so on.

And other issues become a new topic for enterprises to ponder together.

Cai Xiaoqiang, chairman of the seven well group, believes that advanced customization will become a trend, and will enter the era of personalized consumption along with the development of economy and aesthetic concepts.

It will be loved by more people.

But Gao Ding has not been recognized by most people. The high price is a key issue.

"Many famous local brands in Jinjiang can consider lengthening the price line when they are going to set a high line, and offer different price fixing points for different groups, and gradually make Gao ding a part of everyone's life, a way of life."

"We will stretch this year.

Not only for more than 10000 yuan, but also the price of three thousand or four thousand yuan.

Lin Liangcan believes that advanced private customization is bound to be a trend in the future and will be accepted by more people. But it needs a process. "Low price makes it easier for the audience to accept advanced customization, but it doesn't mean that the style of advanced customization will be reduced. We want to make advanced customization a way of life."

"Custom clothes sell not only clothing, but the requirement of" beauty ", which is reflected in the fabric's color, texture, style, exquisite handwork, smooth cutting, and collocation with shirts, ties, leather shoes, cufflinks and so on.

In the view of Zhao Yufeng, chief designer of the nine master's works, in the concept of advanced customization, the satisfaction of 100% of the guests is a sign of the completion of the work. As long as the guest is slightly dissatisfied, it is a failure for advanced customization.

Zhao Yufeng believes that the biggest difference between advanced customization and ordinary garment customization is that advanced customization is a face-to-face communication between designers and customers, and designers' cultural accomplishment, technical skills and even quality of life are all kinds of communication to customers. Therefore, high level customization must have a core designer with soul meaning.

At the same time, the advanced customization requires the enterprise to match the efficient and quick production team with modern small workshops.

Whether the strength of the enterprise is strong, whether there are advanced manual technology in the traditional sense, whether there is a supply chain with fast response is very important.

If these conditions do not exist, then it can not be said to be exclusive exclusive customization, at best, only in the traditional sense of group buying.