The Seasonal Limit Of The Old Style Summer Dresses Is Gradually Broken.

Spring clothes haven't been sold yet, and summer wear has been on sale. This allows the shortest selling spring dress to be sold for a long time, while deliberately blurring the concept of season, making cross season mix and fashion wear is also a marketing way, so clothing manufacturers are also very competitive.

Compared with other brands, fast fashion brands have the fastest speed of goods loading, and they can adjust their clothing in time according to weather and sales volume. In a variety of fast fashion stores in a complex, the reporter saw almost 1/3 of the sales area for summer wear. Due to the fact that summer wear has been quite a lot, this summer weather is changing rapidly. According to the salesperson of a fast fashion brand, it will be a new one in a week or ten days, and summer wear accounts for a large proportion.

However, because of the fact that the new summer wear is basically free, some summer clothing that is being sold is obviously more popular last year. Reporters found that many T-shirts, dresses, nine cent pants and other summer clothing area old eyed "sale". The affordable price of 50 yuan has attracted many consumers to choose. The salesperson told reporters that these discounted summer clothes were just on the shelves just a few days ago. "The temperature in the first half of this week is approaching 30 degrees Celsius. These discount summer clothes are basically 60 percent off. They are very popular, and some customers buy them directly and wear them away."

Compared with the summer clothing that was launched in advance due to the sudden rise in temperature, the spring season of spring has become more and more awkward. Spring in Wuxi is the shortest in other seasons, and spring clothes also follow "short-lived", which makes consumers and businesses very entangled. Miss sun, a member of the public, took a look at a velvet sweater while shopping yesterday and hesitated between buying and buying. " Discount It is very cheap to play, but it is estimated that it will not be possible to wear it for ten days at most. " Miss Sun said that the probability of wearing the spring clothes was the shortest among all the clothes, so she basically took the last autumn's money and made it happen. "Anyway, it will soon be summer."

One mall person said, now four seasons. clothing It is not as clear as it used to be, which is very much related to the fashion demand of consumers. With the popularity of street patrolling, the tide is emulating this kind of cross season. Mash pass method 。 In addition, this trend is also closely related to the changes in people's work and living environment. "Now the office keeps warm all the year round, and private cars are very popular. Even in winter, light money is also the main player. Many brands will embellish some spring and summer money in winter. Some fashionable customers are mixed up with spring clothes or even summer clothes to match fur and coats in winter. The source said.

From the reporter's visit situation, compared with the same period in previous years, spring clothing sales have been reduced a lot. A woman wear brand store manager said that in the four season sales of clothing, spring sales accounted for only about 15% of the whole year, and the new quantity was only about 1/3 of the winter wear and summer wear. Usually after the end of the year, the winter clothes begin to clear up the goods, and the summer wear will start on the shelves at the end of March. "The weather situation in recent years has compressed the sales cycle of spring clothes very short, and spring clothes have become a spanitional garment between winter clothes and summer wear."

During the interview, the reporter learned that the sales cycle of pure spring clothing is only one and a half months, while the summer sales cycle can be up to 4 months. In order to drive the sales of spring clothes, some garment enterprises try to integrate the spring and summer clothing in terms of convergence so as to better mix up the two seasons and lengthen the sales time. Reporters found that many brands of clothing marked "new listing", rather than "spring listing" or "summer clothing listing", intentionally or unintentionally concealed the concept of the season. In style, spring and summer clothes are becoming more and more difficult to distinguish. In the window, most of the samples are short sleeves with jeans shirts, silk skirts and knitted sweaters.