Martha's Performance Is Recovering In A Skirt.

After 4 years of decline, Marks & Spencer has finally increased in clothing sales.

Although a skirt can not really make Marsha recover, Marsha's chief executive, Marc Bolland, said it had a very good impact on the brand.

According to Marsha's latest business data, sales of Marsha clothing and household goods increased by 0.7% over the 13 weeks ending March 28th.

This growth is beyond analysts' expectations, not only because the performance of Marsha has not increased over the past 4 years, but this year, spring retailers are also faced with a thorny problem - this spring is colder than last year.

However, 3500 potential consumers have already registered on the list of people who want to buy this skirt.

And it is possible that the dress was sold out quickly in Marsha's shop and then sold to eBay at a higher price.

The storm caused by this skirt is regarded as a success of Martha's marketing department. Their goal is to add one or two key new products in the store, so that they can attract customers into Marsha's stores or browse the online shopping mall, so as to find other clothes that they want to buy.

In February of this year, two fashion icon hosts Alexa Chung and celebrities Olivia Palermo were photographed wearing the dress that was not yet on sale.

The fashion Bible Vogue later published an evaluation that it reproduced the style of Ali MacGraw.

Some analysts believe that the growth of Marsha actually depends largely on the growth of online sales, rather than a skirt that has not yet appeared in the market.

In 2013, Marsha began implementing a series of pformation plans, first establishing a logistics center in Britain at Fort dawn, and then on line.

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In the latest quarter, Martha's online sales increased by 13.8%, making up for last Christmas because the distribution centers built by the two cities of Leicestershire and the city of London and the two cities of the two cities failed to deal with the surging orders in black Friday, resulting in a 6% decline in sales.

Marc Bolland says

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On the basis of improvement, sales of women's wear, men's wear, children's wear and household goods have increased. Marsha's high-end series Autograph and the most fashionable The Limited series have reached a potential growth of 10%.

After the announcement, Martha's share price surged by 6%, and some analysts said they were prepared to increase their annual performance forecasts due to better sales performance and tighter control over costs and increased target profitability.

However, Marc Bolland, who is under pressure from resurgence of Marsha, has refused to see this quarter as a landmark turning point for the recovery of Martha.

"I am not going to deviate from what I am doing step by step," he said. "Now is only a step in the right direction."

Martha attributed the performance rebound to the improvement of clothing style and quality as well as positive news publicity, especially a suede skirt that has not been officially sold.

The Martha thinks that the 70s style skirt will start selling in April 10th, but it will only be sold at the 100 best stores of Marsha, and the price is very inconsistent with Marsha's constant parity - a skirt costs 199 pounds.