Low End Manufacturing Industry "Exit" Procurement, R & D, Industrial Chain Is Still The Advantage.

"We have moved the factory to Burma now," the reporter contacted Lai Guangming, manager of Li Kai Burma plant. According to him, Li Kai's factory in Burma has been officially produced for two or three months, and is still in trial production stage, with more than 500 employees. "Living by water" is the common feature of the earliest generation of foundry enterprises in Dongguan. These enterprises, mainly in Taiwan and Hong Kong, have received orders from Hong Kong, Macao and Taiwan, and have been processing and producing in the Pearl River Delta region, such as Dongguan, and then exported to the world, making the PRD the largest in the world. Shoemaking The biggest production base of information products such as toys, furniture and even computers.

But in recent years Production costs To raise this area is no longer the "paradise" of the low end manufacturing industry. Zhai Su Ling, chairman of Dongguan Taiwan Funded Enterprises Association, introduces that the monthly wages of ordinary workers in Dongguan manufacturing enterprises are about $600, which is more than 2 times that of Philippines, Indonesia, Vietnam and Thailand, and 1.6 times more than that of Hunan.

Meanwhile, Europe and America The trade protection policy is also "forced" to transfer enterprises. "At present, Europe and Japan have a tax exemption policy for imported shoes from Burma, so we move to this side, which is also a customer's request." Lai Guangming said.

The reporter observed that along with the market fluctuation of the industry, the enterprise "live and die" becomes the obvious feature at this stage. Microsoft NOKIA is a typical case. In 2013, when Microsoft acquired NOKIA mobile phone business, its business performance and market sales did not meet the expected target, orders continued to decline, and Dongguan factory capacity was overloaded. A NOKIA employee told reporters: "a year ago, I felt that the company was dying."

But at the same time, the local smart phone industry is developing rapidly. In 2014, the industrial added value of HUAWEI mobile terminals, BBK (002251, stock bar), Yulong Telecom, opper mobile and other 4 large mobile phone manufacturers increased to 15 billion 950 million yuan, an increase of 126.7%, pulling 3.7 percentage points above the above scale industrial added value in Dongguan.

Zhai said that despite the increase in production costs, Dongguan's industrial chain foundation, procurement and R & D capability accumulated over the years was nowhere else. On the one hand is the closure of enterprises, while on the other hand, the quality of new businesses and projects continues to improve. Dongguan's industrial status shows signs of accelerating upward from the bottom of the "smile curve".

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What is the function of a pair of children's shoes? In terms of traditional functions such as foot protection, warmth retention and foot type development, 361 degree cooperation with Baidu tells us that shoes are not only shoes but also tools to prevent children from losing, and even help parents monitor the health of children.

It is understood that the 361 degree smart children's shoes are the first wearable devices connected to Baidu Hawkeye technology and enjoy the open service of Baidu map LBS (location service) platform, which can be combined with mobile APP. The parents can monitor the location of the child in real time by mobile phone. Once the location of the shoe is identified beyond the safe range, APP will issue an alarm and provide a roadmap between the location of the phone and the location of the chip. In addition, smart shoes can also transmit children's daily exercise and consumption data to Baidu cloud, and make the most professional health guidance for children through database analysis.

Zhao Feng, general manager of the 361 degree brand communication center, said that under the new normal economic situation, the traditional industries must start from the market orientation and use the mobile Internet thinking to develop products to solve the problem of information asymmetry. Baidu uses its own advantages to inject advanced Internet technology into the development of shoes and clothing products, which can help to obtain more real-time and real consumer behavior data at 361 degrees.

"We are also doing research on smart positioning children's shoes, and are still trying to research and develop stage." PEAK sports CEO Xu Zhihua also said that the development of smart children's shoes is being carried out. In addition, XTEP responsible person also revealed that will be involved in the development of smart wearable devices, children's shoes is only a breakthrough point, the future will extend to adult sports equipment.