Do You Know How To Make A Brand Of Chinese Clothing?

Since reform and opening up Clothing industry The production, processing and export have developed rapidly, and a large number of large and medium-sized garment enterprises have been trained. In recent years, the clothing industry is one of China's pillar industries. According to WTO statistics, from 2011 to 2013, China's clothing exports amounted to 153 billion 700 million US dollars, 159 billion 600 million US dollars and 177 billion 400 million US dollars, accounting for 36.8%, 37.8% and 38.5% of global garment exports respectively. In terms of quantity, China's clothing industry has already taken the lead in the world, and the trend is still upward. But in the ordinary people's impression, "brand goods" is still a number of European and American brands. Every year, the fashionable money is also matched with the styles worn by European and American star models.

This embarrassment will undoubtedly cause practitioners a headache: OEM enterprises are constantly squeezing under the constant cost of manpower and so on, they can only earn a small profit in processing. Brand definition With the trend of fashion, it is difficult to have a unique style and cannot match the international brand.

How does China brand compare with the international brand?

So what's the inspiration for Chinese clothing to create its own unique style? Liu Shanshan, a well-known fashion designer, pointed out that at present, both the international brand and the design of most brands in China are products of the internationalism style under the Bauhaus design concept, over functioning, over geometric and over freezing. Westerners have studied this stuff thoroughly. What they can't study is national things. Therefore, the integration of Chinese style and western modern design concept is the place where Chinese brands can break through.

Liu Shanshan will be rich in the show of Shenzhen fashion week by the end of March. Chinese elements The ink and wash design penetrated into the fashion design skillfully, and walked out of the design idea of Bauhaus unexpectedly.

Designers can not only design, but also make platforms.

Designers can not only contribute to the brand of Chinese clothing through design, but also exert greater influence through business mode innovation.

Xie Haiping, a famous designer who has been successful in fashion show in London and other international fashion week, has created a new model -- the designer integration platform. He joined the other seven designers in the end of 2014 to create an integrated brand called "one creativity". "We integrate designers and let Chinese designers go out and introduce international designers. Push their works to the market through online and offline mode.

According to Xie Haiping, at present, this platform has set up thousands of square meters of offline designer integration shop, as the incubator of designers, ordering orders every month, and inviting businesses to purchase. Next, they will also set up a direct consumer oriented designer shop, which will directly bring designers' works to the terminal market.

"Design is our biggest advantage. We can start doing dozens of designer products at the same time." Xie Haiping said, "next we will work with design institutes to absorb talented young designers and create a team of ten thousand designers."

Xie Haiping said the "ten thousand designers team" is through their designer platform, for these young students and designer assistants to provide exports, the works to the market, "many students you let him do a lot of goods can not do, but do some single can do very well."

In the first fashion show of Shenzhen fashion week, which was just concluded in March, Xie Haiping and Liu Shanshan's works integrating Chinese culture and modern design were all highly sought after, and Chinese elements became the main colors of fashion week. Xie Haiping's designer integration platform has attracted the attention of many designers and purchasers. He has gradually opened up the path of design branding and commercialization.

The world clothing shoes and hats net shares the latest news with you.