Internet + Channels Directly Capture Consumer Demand

In fact, there are many brands in China that do not share the same output of services to consumers. For example, if a consumer purchases the same brand, the things he buys at the A store, if there are quality problems, it is not feasible to get the B store to replace it, because B shop does not recognize it.

"According to the data model to analyze the styles of goods that consumers will buy, and then to process the goods, this is the way that traditional enterprises have been using. But in the Internet era, businesses can quickly improve their styles and materials according to the consumer's reaction after the products are launched. The head of Anta's electricity supplier said the company had begun such an attempt.

Through the data center, we can export the hot sales information, and communicate with consumers, so that the products can be further improved. According to the disclosure, the future Anta Online retailers The product planning time will be shortened from 15 months to 6 months, and then more opportunities for new products will be provided to consumers.

In the same year, Anta has been working on the Internet for the past year. Retail transformation Dealers are required to collect feedback from customers and get them directly. consumer demand To develop products well received by the market and to improve the rate of response to changes in the market.

PEAK through the layout of O2O to carry out the Internet transformation of the channel. From the O2O mode currently designed by PEAK, we will integrate the seven aspects of orders, prices, interests, inventory commodities, services, membership and standards. Through this integration, we can achieve the unification of consumer service output. "We hope that the O2O mode can achieve the highest goal after the operation, which is able to cope with the changes in the retail sector in the next more than 10 years." PEAK CIO bin Shou Cheng said in an interview with the media.

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The football industry can bring huge brand benefits to the enterprises, and the players' endorsements enhance the popularity of enterprises. Meanwhile, the football industry can help other businesses expand the market and extend the industrial chain. In addition, in this year's football reform plan, the country actively promotes football popularization, advocacy of football events, and encourages enterprises to choose athletes training, which provides greater business opportunities for enterprises investing in football.

Under the favorable policies of the state to encourage football promotion, enterprises have also launched an upsurge in football. A few days ago, the bird announced that it had signed the letter of intent to invest 20 million euros (about 120 million yuan) to invest in football brokerage firm THE BEST OF YOU SPORTS, S.A. (hereinafter referred to as "BOY").

It is understood that BOY mainly engaged in football brokerage business, service content and source of income mainly includes two aspects of player services and club services. The founders and executives of the company have the background of Real Madrid club, backed by the Spanish market and have deep ties with other European music clubs.

Because the football industry is a huge sports consumption potential and development space, the company has identified the football industry as one of the key development directions of sports industry, and will comprehensively layout and further grasp the limited sports industry resources.

It is worth noting that in recent years, other sports brands have also increased the number of football industry in different forms except for the birds. From 2011 to this year, XTEP has been a sponsor of the Chinese University Football League. At this year's Anta shareholders' meeting, Ding Shizhong, chairman and chief executive of Anta's board of directors, said in a media interview that Anta has put football in the enterprise development strategy and said it will make big investments in football.

With the introduction of the plan, China's football industry is expected to usher in blowout development in the next 4-5 years. According to the 2 trillion yuan market space of China's sports industry, the market space of football industry is more than 800 billion yuan. While sports brands enter the football world, other industry tycoons are coming. Since last year, Alibaba, Wanda and other enterprises have invested in football clubs.