Internet Suning Store Transformed Into Cloud Store Transformation

Suning's newly launched cloud store is seen as a comprehensive collection of all categories and channels. Suning expects to open 50 cloud stores in the second tier cities in the year. At Suning's shareholder and investor exchange meeting, Zhang Jindong said, "if Baidu has search and Tencent has WeChat, then Suning will transform into a cloud store."

"The salary standards for administrators are open at a certain level, and this is not in the past." Sun Weimin, vice chairman of Suning, admitted in an interview with Beijing Commercial Daily reporter that this is the "transparent" corporate culture advocated by Suning. After the transparency of salary income, employees can have a clear "benchmarking", and their work enthusiasm will be higher and more proactive.

After the transparency of the salary management system, Suning provided a platform for staff innovation, that is, "fault tolerance trial and error". According to the general company's management process, some projects need to be examined and approved at all levels. Some of them may have been dropped by Pass in the intermediate management level, but now Suning is implementing the project team system. Some new ideas put forward by the members of the group do not allow the leaders to evaluate their advantages or disadvantages, but rather put them into the market to allow consumers to vote.

at present Suning The company has been corporatization, directly facing the market, flat management. There are several management centers on the business department, and all of them are now cut down, with only CEO offices. Now there are small teams in each division center, and several meetings are needed to discuss the results.

Sun Weimin revealed, "last Spring Festival, Suning supermarket. Individualization The handbag is a case that allows employees to let go of innovation. At the top level, these Reticule The language is too Internet and too self, but soon after the initial launch of the 20 thousand, it was robbed. Since someone bought it, the company later added 100 thousand. Sun Weimin laughs. We didn't expect this slogan to carry the market. Suning's marketing is changing. Sun Weimin said, "Suning's senior executives no longer interfere with new ideas and projects, let them try."

"Now Suning's innovation is top-down drive, which drives the team to be more efficient in terms of concept and execution." Sun Weimin further said.

Suning, which is speeding up on the Internet Road, will continue to perform M & A in the face of the integration tide of traditional retailing and electricity suppliers. The rapid expansion of the company's business through mergers and acquisitions is the only choice for many enterprises, but Sun called it "teaching and training" when it summed up the transformation experience of Suning. "Acquisition is the way to expand the category and channels, and to increase new products, but it can not solve the problem simply by purchasing, it needs to be promoted in two ways." Sun Weimin stressed that after the introduction of talents, snowball development will be better. The biggest advantage is that there is no culture problem, because takeover is the integration of two company systems or systems.