Traditional Retail Embraces Mobile Payment To Open Intelligent Mode

As the leader of the business super industry, Huarun has always been the first person in the business philosophy, and its brand has a lot to do in mobile innovation and O2O operation. Take Suguo as an example, Suguo achieved good results through the official App operation with the physical store last year to carry out O2O operation. This access to Alipay wallet will make up for the short sale of physical stores on mobile payment and enhance the physical store shopping experience.

Huarun Wanjia leaders also said that the cooperation between Huarun and Alipay wallet will effectively cater to the new needs of young consumers based on mobile phone payment, and open up the closed loop of entity mobile payment under the line, consolidate the location of the store customers, and promote the increase of passenger flow and sales of stores.

As we all know, mobile payment is becoming mainstream because of convenience and saving worry. Consumption payment method 。 Alipay wallet is the first mobile payment platform in the domestic market share, with more than 270 million active users. More and more users are shopping online to choose Alipay wallet. Over the past two years, business super industry has begun to embrace completely. mobile payment The trend, including the whole family, Wumart, hi tech, Century Lianhua, Hao De and other super supermarkets, convenience store brands have access to Alipay wallet. This trend also appears in the catering industry and other consumer areas.

Insiders believe that, in addition to providing mobile payment capabilities, Alipay's big data capabilities and O2O solutions can also help businesses achieve more scientific data operation and customer management, reduce operating costs and improve operational efficiency. For example, Alipay provides big data analysis, and businesses can make business decisions according to their behavior preferences, consumption preferences, living radius, credit rating and so on. For example, Huarun Wanjia and Carrefour can decide the location of new stores according to the geographical distribution of users.

Huarun Wanjia is one of the largest retail chain enterprises in China. Its products include many famous Huarun super brands, such as Huarun Wan, Hua Run Su Guo, ode to joy, Ole, BLT and so on. The supermarket business has been ranked first in China's chain supermarkets for many years. In 2014, Huarun's 10000 self owned stores sold 104 billion yuan, and the total number of self owned stores reached 4127. Up to now, Huarun has entered 31 provinces in China. Autonomous Region And municipalities directly under the central government and special administrative region have 264 cities covering the whole country.

After Huarun Wan's cooperation with Alipay wallet, Huarun's super brand in the whole country will be connected to Alipay wallet for the whole year. This will also be the biggest move in the mobile payment industry.

It is reported that Hua Runwan's family's first more than 1000 supermarkets and convenience stores in Jiangsu, Jiangxi and Zhejiang have completed the access of Alipay wallet in three places. When customers shop at the above stores, the cash register barcode gun sweeps the Alipay payment code, and the user completes the payment. The whole process takes only 3 seconds. Compared with cash payment, Alipay wallet payment needs no change, no counterfeit money, and is simpler and more convenient.

In addition to convenience, Huarun has access to Alipay wallet and launched exclusive privileges for Alipay users. According to the briefing, starting today, more than 1000 stores in three places in Nanjing, Jiangxi and Zhejiang will be on the line for a month's 10 percent off activities. For the first time, users can pay 10 percent off discount with Alipay wallet and 5 yuan cap. Each user has a 10 percent off chance at a time. After the payment is successful, he can participate in the raffle and get a maximum 100 yuan Shopping Bonus. Take Nanjing as an example, Suguo is the representative brand of Huarun Wanjia in Nanjing, and is also the largest supermarket chain brand in Nanjing. At present, Suguo has supported Alipay payment in more than 600 convenience stores and supermarkets in Nanjing.

Another super giant Carrefour has also worked with Alipay wallet. At present, all stores in Carrefour, Beijing, Shanghai and Hangzhou have also supported Alipay wallet payment. Starting from May 1st, the three places of Carrefour stores will be on sale for up to a month discount: every Friday, Saturday and Sunday, Alipay will pay 50 yuan or 5 yuan. From Monday to Thursday, Carrefour can use Alipay wallet to pay for the raffle and get a maximum of 100 yuan Shopping Bonus.