How To Use RFID Technology To Help Shoes And Clothing Brands To Speed Up Turnover And Increase Sales?

With the development of Internet of things, RFID technology as one of the core applications has been accepted by more and more people in the industry. Its advantages in more efficient identification of objects and product anti-counterfeiting are also becoming increasingly evident. So how can we use RFID technology to help shoes and clothing brands to speed up turnover and increase sales? With these questions, the reporter visited a special company. Shoes and clothing leather brand The product is implanted chip company - Guangzhou Rovinj Mdt InfoTech Ltd (hereinafter referred to as "Rovinj").

As a research and development company focusing on the overall solution of the RFID application in the fashion industry, Rovinj is currently in the Clothing and shoes Bag and bag leather industry has accumulated rich experience and successful application cases. According to Mr. Luo Zemin, sales director of the company, the RFID tag designed by Rovinj for the industry has developed dozens of RFID software for special reading and writing equipment and platform level architecture. It has received the attention and support from the national counterparts, and has also become a partner of domestic and foreign brand enterprises.

With the development of footwear and other brands, more and more enterprises have launched distinctive brands. But how to better identify the authenticity of these brands, and effectively track these products is a major problem facing these enterprises. Mr. Luo believes that the use of RFID technology for product anti-counterfeiting retrospective is the most effective way.

"As an automatic recognition technology, RFID chip With the world's unique code and non rewritable feature, it is the most effective way to solve the problem of product anti-counterfeiting. In addition, RFID has the advantage of remote batch identification, which can quickly solve the problems of traditional manual collection, delivery, inventory and other manual points, or bar code guns one by one scanning, low efficiency. Mr. Luo told reporters: "now we can use our pallet scanning channel equipment to read hundreds of pieces of information at the same time. RFID handset inventory is several hundred times faster than the traditional inventory method. Looking for goods can only be found quickly according to voice, which not only reduces the work of shop guide shopping, but also greatly improves the consumer experience. RFID can also automatically collect the fitting and display of commodity data and analyze big data, so as to help enterprises improve product design and quickly reproduce excellent displays, and help Brand Company improve sales.

According to Mr. Luo, at present, Rovinj has a very mature RFID application solution in the fashion industry. Next, we will develop more partners to open up domestic and foreign markets, and strive to build a new benchmark for the application of the Internet of things.