The Nine Harvest King O2O Has Achieved Some Results. Terminal Shopping Can Be Paid By Wechat.

In mid April 2015, Joeone The terminal WeChat payment function is fully on-line, and some pilot stores in some cities are experimenting. Since then, consumers have been able to use WeChat to pay directly to WeChat's store in Nanjing, Hangzhou. This also indicates that O2O has achieved some results. The mobile channel of financial settlement is smooth, which will bring more convenient and flexible trading experience to consumers and promote financial integration to the terminal.

In recent years, with the development of Internet technology, the electricity supplier has risen rapidly as an important channel of the clothing industry. The retail sales of traditional channels have been slowing down. At the same time, the retail sales of garment retail channels are increasing rapidly. But pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping It is more convenient and fast, but it lacks of service experience such as try on and after sale. Shopping in traditional physical stores can be experienced after personal experience, but the scope of search products is limited. Therefore, online (online) and offline (entity store) interaction and integration of a new business model O2O came into being. Enterprises take the initiative to guide consumers across the line and offline channels to complete all aspects of shopping to overcome the disadvantage of single channel shopping, and ultimately provide consumers with more convenient and high-quality shopping experience. Consumers can search for goods online, try to buy online after experiencing the experience, or search online, and then finish the follow-up links after the line is tried out. Consumers can easily enjoy the after sale service in physical stores when shopping online.

In response to changes in the market environment, in the face of the rise of emerging channels, in order to provide online and offline integration services to customers, to achieve business integration of entity sales terminals and electronic business platform, and enhance core competitiveness, nine Mu Wang officially launched the O2O project in 2014. The first phase of the project is to build a basic environment to achieve the growth of online performance and enhance the organization's Internet thinking. In April 21, 2014, the first direct battalion went on the line, marking the new business model of the nine branches of the barn, which opened up the warehouse and shipped the stock. In July 3rd, the first franchisee split the warehouse line to further expand the connotation of the warehousing and delivery business, and open up the integration of franchised stock and deepen the interests of the franchisees and the nine herdmen, creating a win-win commercial retail mode. In September 1st, the official website of the nine storehouse E mall was formally launched. The unified order management platform established the foundation for the analysis of the retail big data, and the information system structure of O2O providing the online and offline integrated value services gradually improved; November 11th, the single day line. Order quantity Close to 150 thousand orders, the delivery cycle is completed within 2~4 working days, and the delivery capacity is the leading peer. This marks the complete channel inventory integration and order integration mode of nine Mu Wang, which can provide customers with higher service delivery level and better shopping experience. So far, the target of the first phase of the O2O project has been implemented according to plan, and has been recognized by the franchisee and the platform side. The online sales have achieved initial results. The O2O platform (Ku Cunyun, order cloud and E mall) has laid a good foundation for the integration of the online and offline businesses, and has become a new starting point for the transformation of the company.

In February 2015, nine Mu Wang issued the "O2O project 2015 plan", plans to achieve the integration of the Internet's full channel marketing and promotion, use mobile Internet to increase sales terminal's service content, open up the online and offline interests of members, support mobile phones and other emerging payment methods. In April 15th, WeChat payment has been successfully launched in some cities of the nine Mu Wang terminal store. Next, many initiatives such as store WIFI, store 3D experience, C2B ordering 4, mobile link marketing platform will be implemented one after another. Adhering to the better service and convenient shopping experience for consumers, what surprises will be brought by the O2O project? We will wait and see!