In April 22Nd, The United States Launched The Mobile APP. Can It Help The United States Go Farther?

American state Metersbonwe According to the annual report published earlier this year, the company will upgrade the enterprise information system through the use of Internet technology, fully integrate the social industrial resources and terminal consumption demand, lay a solid foundation for the future construction of mobile Internet business operation capability, and accelerate the development and timely launch of the new generation of mobile Internet business tools to meet the new consumption demand under the "Internet +" mode.

The APP will be launched next Thursday (30). Besides the company's own brand, it will also introduce some mature international brands and niche brands. The company plans to have more than 300 brands this year, and more than 10 thousand products will be landing on APP. Next year, it will increase to more than 1000 brands and 40 thousand more than single products. It is estimated that 60% brands will come from Europe and America.

In addition, every consumer can become an operator on the "fan" APP. If he or she uploads APP's recommendations, it will receive the corresponding income sharing.

"If Tmall is a department store and Taobao is a market, then fan is a platform for young people's attitude towards life." Zhou Chengjian, chairman of the American Apparel, said that Alibaba or Tmall (BABA.N) or Jingdong (JD.O) or millet had some experience to learn from, but could not be replicated completely.

The products of the platform include clothing, bags, shoes, accessories, beauty makeup, etc. the positioning customers are mainly "post-90s" young people.

In the era of electronic commerce, the shop of the US state line has gradually become "chicken ribs". Its annual passenger flow of 350 million passengers has become the source of supply of future traffic and big data. According to Zhou Chengjian, fan platform will not burn money like traditional Internet Co, and the future traffic cost and offline store rentals will be shared by more and more entrepreneurs on the platform.

In March this year, the Executive Council of the State Council put forward that in order to comply with the development trend of "Internet +" and take the deep integration of informatization and industrialization as the main line, we should focus on developing ten major fields, such as the new generation of information technology, high-grade CNC machine tools, robotics and aerospace equipment, and promote the integration and development of producer services and manufacturing industry, and enhance the manufacturing level and core competitiveness.

As a traditional garment enterprise, Smith Barney clothing has been greatly impacted by e-commerce in recent years, and its sales of four thousand single store shops have declined. Though two years ago, the company had proposed O2O (online and offline) Strategy, but the effect has not yet appeared, and its transformation to the Internet is still in the process of exploration. Last year, Smith Barney's clothing revenue and net profit decreased by 16% and 64% respectively. They will gather all resources to promote Internet transformation.

" Internet + " It is becoming the key direction for more and more traditional manufacturing enterprises in China to transform. As China's largest casual wear enterprise, the United States and the United States launched the mobile APP, which is conducive to the integration of many global fashion brands, and create a fashion platform based on collocation experience. No matter how far it is, it is not wrong to keep abreast of the trend of the times.