Luxury Brands Such As Chanel And Cartire Will Cut Prices In Asia.

According to Reuters, global blue union released a report on Monday: "as a global Luxury consumption The main force of Chinese luxury shopping overseas increased by 122% compared to the same period in February, up from 52% in March, making the sales of luxury goods in the first quarter of 2015 increase to 67%, up from 32% in the fourth quarter of 2014, and 18% in 2014.

Global blue union said that although the Russian overseas shopping in March decreased by 39% compared to the same period in January (down 51% in January), the global tourist consumption in March still reached the highest level since May 2011.

Watches and jewellery performed best in global tourism shopping in March, and sales rose 67% year-on-year (32% in February), and leather products sales increased 50% over the same period (24% in February).

In recent years, many big brands have invested heavily in new stores in Hongkong. However, due to last year's occupy events, many Chinese tourists "abandoned" the luxury land of Hongkong.

Barclays Bank commented on the global blue Union data: "figures show that Chinese tourists are continuing to move from Hongkong to Europe due to the widening price differentials."

　　 Exchange rate problem Causing regional differences. The same luxury goods in Europe are cheaper than 50% in major cities in China. So a large number of Asian buyers sweep goods in Europe and sell them at home. This situation is called "parallel transaction" or "gray market", and luxury brands are worried that there are a lot of fake goods in this transaction.

Cazenove, a JP Morgan brokerage firm, points out that some luxury executives and senior consultants believe that there is a parallel transaction in luxury sales of 20%- 40% in mainland China.

Because the euro rate is lower, European luxury prices are lower than domestic prices, leading to a sharp increase in consumption in the European region. Some groups, such as LVMH group, said they would not follow suit. Some Burberry, for example, said they should keep up with rival Louis Weedon. Gucci Prada or other initiatives, or raise prices or reduce prices.