Cross Border Electricity Providers Will Move Towards Personalized Customization In The Future

"4 billion of the world's customers will buy goods and enjoy services through the Internet, which is why the cross-border electricity providers are so hot."

He Shengdong, director of the management and Research Department of the Party School of the provincial Party committee, said that the cross border electricity business is the Internet + import and export trade. Its charm lies in breaking the limitation of time and space, allowing enterprises to cross the space and time, finding many customers, cutting off unnecessary wholesale links, breaking through the intermediate links, reducing the cost through the direct selling through the Internet, and improving the competitiveness of products. Through the precipitation of big data, we can analyze customer preferences, from passive marketing to active marketing, to anticipate orders, to achieve personalized customization, and to grasp the pricing power, which is the highest state of e-commerce.

He Shengdong believed that cross-border electricity providers broke through the national barriers and made international trade move towards border free trade.

For enterprises, the open, multidimensional and three-dimensional economic and trade cooperation mode of cross-border e-commerce has greatly widened the path to enter the international market, greatly promoted the optimal allocation of diversified resources and the mutual benefit and win-win of the enterprises; for consumers, the cross-border E-commerce makes them very easy to obtain information from other countries and buy cheap and beautiful goods.

At the same time, He Shengdong stressed that everything should be professional. At present, many enterprises are not familiar with the cross-border e-commerce process. When entering the cross-border electricity business, it is best to find service providers for their own guidance, and then create their own cross border e-commerce department to test the water.

Li Jun, director of operation of sea Orange Network Technology Co., Ltd., said that at present, there are mainly three modes for enterprises to engage in cross-border exports, that is, the third party platform, distribution and self built mall.

Li Jun detailed analysis, the third party platform to enter the low threshold, quick access, rapid access to foreign markets, fixed marketing costs, but the entry of third party platform means that businesses need to comply with the rules of the game platform, to face the price of consumers, competition will be more intense, and it is difficult to establish.

Distribution has the advantages of low cost and low risk, but at the same time, it is also faced with problems such as low profit, unable to build database and unable to build brand. Self built shopping mall, enterprises can independently marketing, build their own databases, build their own brands, and have relatively high profits, but the cost of investment is higher.

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Enterprises should choose their own models according to their own circumstances.

Li Jun said that at present, supply chain and logistics are the most critical issues facing cross-border electric business enterprises. The whole logistics service providers with cross-border warehousing at the core of overseas storage have appeared, usually cross border logistics and distribution takes 15-30 days.

After that, the delivery time will be greatly reduced.

Li Jun believes that enterprises should use overseas warehouses as far as possible if conditions permit, so as to improve their shopping experience.

In addition, Li Jun suggested that the best way to operate the entire channel, not limited to a platform.