Next Move To The Platform

"Transformation must be painful."

Zhou Chengjian pointed out that the biggest challenge of traditional enterprises is whether they have the determination to make up their minds.

"If not, the winter will get colder and colder. If there is, I think spring will come faster and faster."

In addition to the idea of pforming the store with the Internet, how to stand on this "draught" is another problem for Zhou Chengjian in the Internet plus.

On Wednesday, the US bond high profile released a A PP platform "fan".

In Zhou Chengjian's view, apart from putting up suggestions and one key purchase, the platform also has the functions of professional stylists, integration of global fashion brands, sharing of user collocations, and sharing of proceeds.

A clothing enterprise pushes a A PP platform, and Zhou Chengjian has his own consideration -- how to pform the users of offline stores.

Whether it is the United States or Semir, Giordano and other leisure apparel giants, the crazy expansion of the golden age in the past has given birth to its inherent advantages: thousands of stores, with the present

One of the most enviable resources of the times - a huge stream of people.

For these groups, we have seen a lot of garment enterprises through the membership system overweight, big data analysis, do more accurate research and development.

However, Zhou Chengjian wants to go further.

At present, the annual traffic volume of the more than 4000 stores under the United States border line is as high as 350 million.

"A platform needs tens of millions, hundreds of millions of traffic, and we need to invest a lot of money, but we already have traffic windows in cities where all stores are located."

Zhou Chengjian said that in the past, there were no tools and tools to use this advantage. Now, with the help of tools and organizations, it becomes a huge advantage of the United States.

With this huge consumer group, compared with other similar fashion platforms, the United States seems to have more chips.

On the background of the press conference, reporters saw many brands such as Adidas, Nike, PU M A, CONVERSE and many other brands.

The United States expects that there will be more than 300 brands on the platform in 2015, and more than 10000 items for consumers to choose from. In 2016, it is expected that the brand will be more than 1000, with more than 40000 models.

Zhou Chengjian told reporters that in pition

As long as we can understand the Internet better than traditional enterprises, we know more about industries, brands and retailers than Internet companies. There are great opportunities here.

But what is unavoidable is that

Let us bear tremendous pressure on its performance.

In the 2014 fiscal year, the revenues and net profits of Smith Barney were 6 billion 621 million yuan and 146 million yuan respectively, which is the third consecutive decline in their performance.

"From the determination to pform, I have laid aside the pursuit of immediate profits."

Zhou Chengjian laughs at this decision.

"If we want to fully adapt to the Internet age, this will be even more valuable."

Zhou Chengjian pointed out that if we want to catch up with profits and turn off the loss stores, we believe that the profits of the US state will be several times that of today.