US Bond Uses Internet To Pform Physical Stores

In this round of industry adjustment, the optimization of stores and stores has always been an important proposition in the footwear industry.

In 2014, the United States still suffered the pain of closing stores, although data showed that there were still more than 4000 stores last year.

"The United States will use the" Internet + "thinking to deepen its brand, so that its brand can constantly adapt to the needs of the current 90's consumer group.

Zhou Chengjian told reporters so.

After three years of declining revenues and net profits, what kind of pformation thinking will the past 10 billion giant bring to the garment industry?

For closing stores, Zhou Chengjian prefers to regard it as a reflection of the industry's crazy expansion in the past.

"In the age of channel, many companies broke up channels in the past, many of which certainly did not make money, but even so, they continued to open stores.

There are many similar situations in the past direct operation system in the United States.

Zhou Chengjian believes that the mobile Internet era is no longer a channel for the king, traffic is king, its biggest feature is to select and borrow a point to release the biggest role.

On the one hand, it is enduring the pains of closing stores, and on the other hand, it needs to carry out a revolution of stores. In the face of this situation, the way that the US government adopts is to step on the "draught" of the mobile Internet.

Just a year and a half ago, they quietly launched an upgraded version of the store with the idea of "one city, one culture".

The store has products such as electronic video display experience, electronic booking fitting experience and so on. They hope to increase the stickiness of consumers.

"This store mode is successful, but it is not enough now."

In the face of reporters' questions, Zhou Chengjian revealed that under the mobile Internet thinking, the assets and stores should be lighter in the future, and the stores should be able to carry larger capacity with smaller areas, so that the operation cost will be greatly reduced.

At the American headquarters in Shanghai, reporters saw a new form of store - Yun men shop.

The style of design is stronger than that of damp flu: for example, the color of colorful glass is used to create a sense of space; the area of fitting rooms is larger than traditional stores, and electronic devices are added. If consumers feel that size or color is not suitable, they can be selected and replaced by electronic equipment, and clothes can slide into fitting parts through a special pipe.

More simplification.

"In the same way.

As far as the area is concerned, Yun men shop displays as many products as possible with styles and collocation as far as possible.

The display increased by nearly 3 times SK U.

The head of the marketing department told reporters that consumers can pick up their clothes and pay for them online.

If you don't want to walk with a big bag of clothes, you can choose to send it to your home by express.

What surprised reporters most was that the three party brands of Nike and CONVERSE appeared in Yun men shop.

Joining the massive quality products similar to that of the United States and adopting a variety of electronic mobile devices, including fitting rooms, cash registers, payment systems, and the future use of a A PP platform to support the purchase and online payment of scans, to achieve a truly one-stop shopping process, which should be Zhou Chengjian's concept of "cloud", which will also be the core product of the new development channel.

As for the traditional stores, the head of the US State Department of marketing indicated that it would carry out interconnection pformation and integrate the upstream supply chain resources to enable traditional shops to embrace the Internet, thus making assets lighter and operating costs lower.