• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Analysis Of The Brand Marketing Strategy Of UNIQLO

    2015/4/25 21:07:00 237

    UNIQLOAdvertisingChannel Management

    Currently, UNIQLO has nearly 300 stores in China.

    However, according to the distribution of stores, UNIQLO's physical stores only entered more than 70 cities in 661 cities nationwide, and nearly 600 cities did not set foot in it.

    In this way, UNIQLO has formed an online and offline complementarity situation, and online channels have become the channel to make up for offline stores.

    Online and offline complement each other, the data marketing platform as the starting point of O2O is particularly important.

    UNIQLO established Tmall flagship store in 2009, which is different from other brands in Jingdong, Dangdang and other platforms. The official website of UNIQLO and the traffic on APP are all directed to Tmall flagship store. At the same time, we analyze who buys, the amount of consumption and the frequency of consumption in the background. We can use these data to guide the new store in China.

    UNIQLO uses online data to guide offline location work, which is rare in O2O practice of physical retailers.

    In addition, the "excellent marketing" case of UNIQLO online and offline interaction has also been highly praised.

    Last August 8th, UNIQLO opened an excellent event in the flagship store in Huaihailu Road, Shanghai.

    The interactive audience stands at the designated sign, and activates the system by hand action.

    Replace the background option with the left and right hands, allowing the experiencer to switch quickly between children's interesting forest or New York street background.

    The background is dynamically combined with colorful elements, presenting four themes of holiday holidays, British fashion, street filming fashion and Tong Meng's adventure. After selecting the background, gently lift hands and touch OK button to start shooting. The excellent device will automatically record eight seconds video for the experiencer and a snapshot.

    Photos can be uploaded to UNIQLO WeChat public address instantly, and photos can be obtained on the spot by paying attention to WeChat public number. The video will be updated in real time.

    Uniqlo

    Active website for consumers to view and download.

    Judging from the final effect, this activity has been strengthened online and offline.

    flow

    Mutual guidance.

    We will guide the offline stores to become fans of UNIQLO officials. At the same time, with the help of online friends circle, more people will pay attention to this activity and come to experience under the line.

    In the international mainstream advertising industry,

    Short video

    It has become the best partner for embedding social media.

    In the era of information fragmentation, short video is more in line with the golden 7 seconds rule in advertising theory.

    In the short video era, UNIQLO has been in front of many retail entities.

    The huge amount of information in the Internet age is constantly affecting every audience's brain.

    This gives consumers a natural inconsistency in advertising.

    New media marketing expert, Fei Rui network CEO Jiang Meilan and her team research found that: the fragmented reading era, the audience has become increasingly impatient.

    No more than 30 seconds after an advertisement.

    Under her suggestion, UNIQLO carried out the "eight second video" attempt.

    Use six segments of eight seconds video ads to show the warmest scenes in life, and convey the most accurate content to the audience with the least time.

    The latest data show that this group of small video player has exceeded 7 million times.

    In the era of big data, advertising is getting more and more "understanding you", which makes you feel more comfortable.

    UNIQLO's eight second video also caters to this trend.


    • Related reading

    From Internet Thinking To Internet + Development Road

    Innovative marketing
    |
    2015/4/25 15:46:00
    38

    Corner Overtaking: Technological Innovation + Internet Customization

    Innovative marketing
    |
    2015/4/24 21:14:00
    19

    How Many Potential Can "Gentlemen" Be Sold?

    Innovative marketing
    |
    2015/4/24 14:02:00
    9

    What Sales Skills Should The Clothing Guide Salesmen Master?

    Innovative marketing
    |
    2015/4/23 18:35:00
    33

    MUJI: No Logo Is Another Logo.

    Innovative marketing
    |
    2015/4/23 16:46:00
    54
    Read the next article

    Shopping Centres Are Better Off Than Two.

    The middle class continues to expand, no doubt for the shopping center to bring more passenger flow, brand owners themselves are also adjusting the brand image, shopping center grasping two heads rather than grasping the middle class? Next, let's take a look at the detailed information with Xiaobian.

    主站蜘蛛池模板: 久久久久一区二区三区| 最新国产乱人伦偷精品免费网站 | heyzo在线| 精品久久久无码人妻中文字幕 | 亚洲欧美另类精品久久久| 99久久精品美女高潮喷水| 韩国三级香港三级日本三级| 歪歪漫画在线观看页面免费漫画入口弹窗秋蝉 | 久久久久一级片| 翁熄止痒婉艳隔壁老李头| 成年女人免费观看视频| 噜噜噜狠狠夜夜躁| 一级欧美一级日韩片| 稚嫩娇小哭叫粗大撑破h| 女仆胸大又放荡的h| 亚洲网站在线免费观看| 91一区二区在线观看精品| 欧美精品一区二区三区久久| 国产系列在线播放| 伊人影视在线观看日韩区| 99在线国产视频| 欧美日韩亚洲第一页| 国产片91人成在线观看| 久久大香线蕉综合爱| 色偷偷人人澡人人爽人人模| 日韩精品一区二区三区中文3d | 欧美va亚洲va香蕉在线| 国产护士一区二区三区| 久久久久综合中文字幕| 羞羞视频免费网站含羞草| 妞干网免费视频| 成人无码av一区二区| 免费国产成人午夜私人影视| 国产破外女出血视频| 亚洲欧美第一页| 综合网激情五月| 日本高清视频网址| 吃奶呻吟打开双腿做受动态图| 久久97久久97精品免视看秋霞 | 夜来香电影完整版免费观看| 亚洲日本一区二区三区在线不卡 |