Red Dragonfly Shoe Industry Launched The Prospectus Scheme

After 20 years of development, adhering to the brand culture and product design, the red dragonfly has rapidly developed into a fashionable shoe and garment enterprise integrating leather shoes, leather goods and children's design, development, production and sales. It has built a nationwide marketing network and has become the leading brand in China's leather shoes industry.

Zhejiang

Footwear Limited by Share Ltd is offering today.

According to the issuance plan, red dragonfly issued 58 million 800 thousand shares of A shares, and the total number of shares issued after the issuance did not exceed 408 million 800 thousand shares. The number of shares issued this time accounted for 14.38% of the total number of shares issued after the issue.

The company will conduct online roadshows in May 5th, and online shopping days in May 6th.

Guotai Junan Securities Limited by Share Ltd is the sponsor and the sponsor of this issue.

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The Red Dragonfly plans to invest in marketing channel construction projects.

Upgrading construction projects.

The fund is raised to strengthen the marketing channel construction and strengthen the control capability of the terminal sales network.

In addition, in the aspect of information system upgrading, we intend to build a system network support platform and a unified collaborative information system platform, so as to achieve the organic combination of the entity store and the electricity supplier, and ultimately enhance the overall strength and core competitiveness of the company.

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The fashion and comfort characteristics of its products are deeply rooted in the hearts of the people. Especially in the two or three tier cities or commercial areas, the red dragonfly has occupied the leading market share. The brand has a high reputation and influence in the minds of consumers.

Red Dragonfly attaches importance to product development and design. Not only has it built the first shoe culture research center, the first shoe culture museum - the Chinese shoe culture museum, but also has R & D institutions in Wenzhou, Shanghai, Guangzhou and Chengdu.

In addition, the red dragonfly, while inheriting Chinese shoes culture, is committed to creating a first-class product that leads fashion and technology. In the global fashion center, France, Paris and Italy Milan have fashion information centers. They actively learn from western culture and grasp the latest fashion trends, and quickly melt into product design.

In terms of marketing network, the red dragonfly has obvious advantages, and the channel development mode that combines direct and franchising can effectively integrate the resources of the company itself and franchisees, thus achieving the rapid expansion of the company's business scale.

At the same time, the red dragonfly has the first advantage in the supply chain integration. It promotes the outsourcing production, docking the production base with the market, and establishing the logistics center in East China, so as to improve the reaction speed of the supply chain and provide comprehensive protection for the market competition.