Sports Chiefs Gather In Football Industry

Under the favorable policies of the state to encourage football promotion, enterprises have also launched an upsurge in football. A few days ago, the bird announced that it had signed the letter of intent to invest 20 million euros (about 120 million yuan) to invest in football brokerage firm THE BEST OF YOU SPORTS, S.A. (hereinafter referred to as "BOY").

It is understood that BOY mainly engaged in football brokerage business, service content and source of income mainly includes two aspects of player services and club services. The founders and executives of the company have the background of Real Madrid club, backed by the Spanish market and have deep ties with other European music clubs.

Because the football industry is a huge sports consumption potential and development space, the company will Football industry As one of the key development directions of sports industry development, it will comprehensively layout and further grasp the limited sports industry resources.

It is worth noting that in recent years, other sports brands have also increased the number of football industry in different forms except for the birds. From 2011 to this year, XTEP has been a sponsor of the Chinese University Football League. At this year's Anta shareholders' meeting, Ding Shizhong, chairman and chief executive of Anta's board of directors, said in a media interview that Anta has put football in the enterprise development strategy and said it will make big investments in football.

Analysts pointed out that the football industry can bring huge brand benefits to the enterprises, and the players' endorsements enhance the popularity of enterprises. Meanwhile, the football industry can help other businesses expand. market To extend the industrial chain. In addition, in this year's football reform plan, the country actively promotes football popularization, advocacy of football events, and encourages enterprises to choose athletes training, which provides greater business opportunities for enterprises investing in football. With the introduction of the program, China's football industry is expected to usher in blowout development in the next 4-5 years.

According to the 2 trillion yuan market space of China's sports industry, the market space of football industry is more than 800 billion yuan. While sports brands enter the football world, other industry tycoons are coming. Since last year, there are Alibaba, Wanda and so on. enterprise Join the football club.