Yue Tao Founder Bi Sheng Returns To Launch The New Platform "Necessary"

After 17 months of silence, Online retailers Bi Sheng, an old soldier and the founder of Yue Tao, finally returned to the world and launched the new platform he created. The "necessity" adopts the C2M (Customer To Manufacturer) mode, which claims that it can solve both inventory problems and intermediate links.

This is the latest action of Bi Sheng after selling Le Tao. In an interview with Tencent technology today, Bi Sheng said he had rested for a while after he sold out of Le Tao, and at the same time he also considered the way out of his personal problems, whether to continue his business or to invest in angels.

It was also a coincidence that at that time, Bi Sheng met Zhang Zhiyong, a veteran veteran who had worked in the Li Ning Co for more than 20 years, and Zhang Zhiyong bought some of the foundry enterprises of Nike and Lining. Zhang Zhiyong was also wondering how to make the manufacturing industry flexible.

Zhang Zhiyong revealed his thoughts to a friend while playing golf, and the friend told the information to Bi Sheng.

Bi Sheng did the music business when he said that the electricity supplier industry was a hoax. Today, Bi Sheng told Tencent science and technology that the reason why it was so lamented at that time is that it is suffering from inventory.

They are all suffering from inventory. One side has traditional management, the other has electric business, and has invested in 3D technology company. This makes Zhang Zhiyong and Bisheng two friends get on well with each other. Zhang Zhiyong didn't hit the ball and went straight to SINGER to talk about coffee.

At present, "necessary" websites adopt 3D technology, and consumers can customize their own products. The "necessary" method is to make an appointment, such as half a month's delivery. The goods are not shipped through the "necessary" platform, but are shipped directly from the manufacturer.

The obvious advantage of this model is that consumers customize their favorite products, enterprises also eliminate inventories, and achieve zero inventories. In addition, they also eliminate the increase of middlemen. According to Bi Sheng, consumers are finally allowed to buy luxury goods at "cabbage prices".

With the new platform on the line, Bi Sheng has set several investment targets for "necessary" with the mode of millet.

1, it must be luxury or high-end manufacturing enterprises, so as to have the best quality.

2, we must satisfy the price as "millet", rather than the original dozens of hundred times the increase in price, in order to have the highest cost performance.

3, businesses must have flexible manufacturing chains before they can truly respond to the needs of users.

The logic is that luxury goods can only generate strong price contrasts through the "necessary" platform.

Bi Sheng said that after more than 1 years of accumulation, "necessary" has been achieved. Women's Shoes Sports equipment, accessories, bags, glasses and other industries to cooperate, including Nike, Prada and other high-end products to make private enterprises, but also like such a multinational company such as Yi Lu group.

However, Bi Shengxin platform originally planned to go on line for 10 months, and eventually spent more than 10 months, which has some practical problems. For example, China does not have flexible manufacturing, luxury goods manufacturers also need to face ideological transformation, and the construction of flexible manufacturing chain is also more difficult than imagined.

Of course, with the "necessary" on-line, it also faces bigger problems. The so-called luxury is not only a high price, but also a symbol of identity. When consumers buy luxury goods at the price of Chinese cabbage, can they still be called luxury goods?

Another problem is that the creation of the "necessary" website has always relied on the capital of Bisheng, and its platform mode is not enough to build enough moat. If this mode works, it will be more powerful when others are stronger. Online retailers Is there any chance for Bi Sheng to come to power?

Can Bi Sheng avoid the fate of Yue Tao's sale? Perhaps all of this will take time to answer.