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    Gucci'S Collapse Has Become The Burden Of Kai Yun Group.

    2015/4/23 22:50:00 17

    GucciPerformanceKai Yun Group

    LVMH group recently released its first quarter earnings report that its performance rose 16%.

    Hermes will announce its first quarter earnings next week.

    Total revenue in Gucci declined nearly 2% to 3 billion 400 million euros (about $4 billion) in 2014, and operating profit fell 6.7%.

    For Kering group, it is a severe challenge.

    According to Paris's latest news, Kai Yun group released 2015 quarter results, the group's total revenue increased by 11.4% to 2 billion 650 million euros ($2 billion 990 million).

    Among them, the luxury sector grew by 10.9%, to 1 billion 750 million euros ($1 billion 980 million), and the sports and lifestyle sectors grew 12.7% to 890 million euros ($1 billion).

    Fran ois-Henri Pinault, chairman and CEO of Kai Yun group, is not optimistic about its latest quarterly earnings report. He hopes to achieve "steady growth" as a whole this year.

    According to the financial report, the 2015 group's total revenue in the first quarter was 2 billion 700 million euros, representing an increase of 11.4% over the 2014 quarter, and the yield was almost flat on the basis of comparable group structure and exchange rate.

    On the basis of comparable group structure and exchange rate, group revenue has declined by 0.6% in three months, mainly due to a 7.9% decline in core Gucci performance and a 4.5% rise in Puma.

    Comparable sales in Western European outlets increased by 6%, while the performance in the US market tended to be stable.

    The sales of horsebit loafers and Jackie handbags vary from place to place, mainly because the brand has a strong sales base in Japan.

    Overall, the Gucci market is particularly strong in Japan and the Asia Pacific region, and is facing severe challenges in the Asia Pacific region, mainly due to the overall market environment in the Asia Pacific region, including China's economic slowdown and anti-corruption.

    For Alessandro Michele to take over the creative director of Gucci, the fashion industry has mixed opinions, and the parent company's cloud group is more concerned about the market reaction.

    The focus is on the new elegance and popular neutral features of Alessandro Michele.

    However, the immediate question remains: can such design be welcomed by the market?

    The luxury sector's two brands, BottegaVeneta and Yves Saint Laurent, perform quite well.

    2015 the first quarter results showed that BottegaVeneta sales increased by 16%, compared with sales growth of 3%.

    Mainly benefit from

    Western European market

    The excellent performance of the direct store has increased by 34% over the sales volume in the region.

    Yves Saint Laurent's products continue to maintain excellent performance in various places.

    Sales increased by 34%, and sales increased by 21%.

    In North America, Western Europe and Japan, the performance of the outlets is outstanding, with sales increased by 39%, 29% and 22% respectively.

    Financial reports show that

    Kai Yun group

    Other luxury brands grew by 14%, down by about 4% from sales.

    Latest fashion

    And comparable sales of leather goods outlets increased by 16%, mainly due to the stable performance of the capital, and the strong growth of Stella McCartney and Alexander McQueen.

    The sales of watches and jewellery were mixed, mainly due to the strong performance of Boucheron in comparable sales in Japan, and the cautious behavior of the third party distributors in the watch industry.

    Alessandro Michele has been behind the scenes as an accessory designer before taking office. Therefore, it is not very well known, but now it has to undertake the revitalization and reconstruction of the Gucci business responsibility which is stagnant.

    There are people in the industry who say that the performance of the new creative director is at least 12 months.

    The picture shows the first advertisement created by Gucci's new creative director, reshaping the brand image.

    Fran ois-Henri Pinault, chairman and chief executive officer of Kai Yun group, said he hopes to achieve "steady growth" as a whole this year.

    "Group profit in the first quarter of this year reflects the complex economic and monetary environment, and also shows that Gucci is changing.

    Now, our top priority is to inject vitality into the new luxury brand flagship store. We are confident that the new team will bring success in creativity and organization. "

    He said.


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