China Shoes Industry Helps Internet + Thinking Farewell "Copycat Imitation"

As China's economy has entered the "shifting period", the Chinese footwear industry of traditional labor-intensive industries is facing more and more serious problems such as rising labor prices, overstock and tightening orders. The footwear industry market is becoming more and more serious and facing new crises.

World clothing Shoes and Hats Network reporter saw at the shoe fair scene, the pursuit of craftsmanship, excellence, "craftsman spirit" is becoming a lot. enterprise The way to survive.

Moisture absorption, perspiration, pebble massage, PU elastomers... A pair of shoe pads looks light and simple, but there is a university question. Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets." Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing. For this reason, Ding Rui has launched the "private order" service of insoles, aiming at the characteristics of customers and the needs of products, developing "one to one" and improving the supporting services.

At the shoe fair, there are not a few enterprises that pursue precise manufacturing and precise marketing. The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sneakers are foreign products. At the very beginning, domestic enterprises copied foreign brands, but they didn't know why they were designed." Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so. Chinese shoe enterprises Anta is also one of the leading brands of local sports shoes. It has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said that the laboratory of sports science is to integrate the three parts of sports, people and shoes to meet the functional and comfortability of sports.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment. Meanwhile, relying on independent research and development, the city's footwear industry has already mastered 229 core technologies of shoe production, and has 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

China's manufacturing industry is facing the deep integration of industrialization and information technology, and the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises. Among them, annual sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output. The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said Shoemaking industry We will further optimize the allocation of resources with the help of market forces, deep planting of science and technology, and integration of Internet thinking. Only in this way can the shoemaking industry develop rapidly and make progress.