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    Under Armour Raises Annual Revenue Expectations And Prospects For A Better Future

    2015/4/23 22:56:00 46

    Under ArmourAnnual Revenue ExpectationBrand Strategy

    As of Tuesday afternoon, Under Armour (NYSE:UA) closed at $83.52, down 4.83%.

    As of Monday, the stock was up 65.4% in the past 12 months, much higher than the 13% increase in the same period in the S & P 500 index.

    American sportswear brand

    Under Armour

    The latest quarterly report was released, and the annual sales forecast for 2015 was re adjusted, but still below market expectations. The following are as follows: Under Armour raised its sales revenue in 2015 from 3 billion 760 million US dollars in February to US $3 billion 780 million, but it was still lower than analysts' average forecast of US $3 billion 810 million; 3 billion 780 million US dollars meant 23% growth over 2014 sales, the lowest increase since 2009.

    Net profit in the first quarter was $11 million 700 thousand (earnings per share, 5 cents), down 13% from 13 million 500 thousand US dollars (6 cents per share) in the same period last year.

    first quarter

    Sales volume

    An increase of 25% to $804 million 900 thousand over the same period, slightly higher than the average analyst estimate of $802 million, of which:

    clothing

    Sales revenue was $555 million, up 21%; footwear sales revenue was $151 million, up 41%, thanks to the large demand for Speed Form running shoes and Curry One basketball shoes.

    In February of this year, Under Armour bought 2 fitness APP:Endomondo and MapMyFitness to further deepen the Internet fitness field.

    A series of takeover activities led to increased costs. The latest figures show that Under Armour's sales cost rose by 25.3% to $427 million 300 thousand, and sales and management expenses rose by 27.8% to $350 million.

    The new sports brand Under Armour started in the 90s of last century with polyester sports T-shirt. Now it has developed rapidly in footwear and golf products.

    Although only 19 years old, it passed the old Adidas last year to become the second largest sports brand in the United States after Nike.


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