The Inevitable Trend Of Apparel Industry Development -- Independent Brand

In the face of external challenges, independent designers believe that every language is difficult to reach, and only works can answer all questions. See how independent designers face the outside challenge.

Shen Lan, founder and design director of women's clothing brand Olive Shen

Shen Lan: the clothes of Olive Shen are simple wind, and add a little bit of design elements on the basis of basic funds. She pays more attention to the collocation ability of customers, and can combine the feeling that she likes. So, my clothes really pick people, hoping to find friends.

Shen Lan: actually, there are a lot of popular elements around us. The key is how to analyze and learn. For example, when fashion comes out on Monday, we can get first-hand information and professional analysis. Various data and element It can save a lot of time for our designers.

Xiong Jun, founder and design director of designer brand JunX

Xiong Jun: the inspiration for autumn and winter in 2015 is from my understanding of life in the past two years. For many young people who are struggling in the city, we can only understand the tranquil nature of "after" only through the hustle and bustle of "flashy". When we are in the world of luxury, we must never forget our original mind.

Jiang Xi, founder and design director of CICI CHEUNG

Jiang Xi: our Hei is a accessory. Designer Brand. Its greatest feature is the integration of oriental aesthetics, which is not only reflected in the form and pattern, but also in the use of various traditional handicrafts, including embroidery, weaving, and printing And so on, so that the jewelry on the city has unique aesthetic value.

Jiang Xi: for designers, information is very important. We can't keep behind the doors. So through POP, we can get a lot of interesting inspiration and elements. In fact, the designer is a role that needs extensive involvement in various fields, and then absorbs the role of integration and reengineering.

Women's wear brand the idiza founder and art director Jason Ku

Jason Ku:the idiza is a high street brand that is partial to European and American wind. Fabric The choice is also special. They are all experimental fabrics, suitable for women aged 25 to 35 with independent spirit.