The Leader Of Guangdong Chain Operation Association Is Here.

In response to the call of the general assembly, Fan Feifei, Secretary General of Guangdong chain operation association, decided to visit the fashion headquarters of DAMBOLO and conduct guidance. Secretary Fan Feifei, accompanied by the head of the company, visited the various departments of the company and inquired about the company's current situation, the Department's situation, the cooperation of the brand shop, the magazine's publication and the future development trend of the company. During the period, especially for the future development trend of fashion brand stores, the responsible person and the Secretary General put forward their own unique views and in-depth communication on how to enhance the value of brand activities, so as to help build the franchise platform of "all the people's business and innovation."

At the five four member congress of Guangdong chain business association in 2015, Fan Fei Fei The Secretary General has made the following report on behalf of the Fifth Council of Guangdong chain operation association. Presentation China pointed out that the social consumer goods market in Guangdong continued to maintain a healthy and stable growth trend. The total retail sales of consumer goods in the whole province reached 28471 billion yuan, an increase of 11.9%, and the growth rate remained at the reasonable operation interval of 10%-15% for three consecutive years, and entered the "new normal" period of the market.

After some inspection, fan Fei Fei's secretary general expressed his full recognition of fashion brand DAMBOIO. He believes that dapiu as a unique clothing brand of the British fashion is always demanding self, continuous innovation, so that the brand culture is standardized and quality operation mode to cover the whole country, and the coverage rate is large, and many successful cases are worthy of the praise of the industry.

Therefore, under the impetus of the reform of social system, the deepening of economic marketization, the acceleration of new urbanization, and the rapid integration of commercial lines, Chain industry The coverage, quantity and quality of the products have been continuously expanded or upgraded, and fashion brand Dan BIU has seized the opportunity to accelerate development, and has been transforming and upgrading through various measures such as the implementation of full channel marketing, innovative management and diversified operation.

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In the industry, the current layout of the Pathfinder has a positive effect on retrieving performance, but when it will show the real effect is not yet known.

Although the net profit of the outdoor brand Pathfinder is still increasing year by year, the net profit growth is narrowing year by year. The annual report released recently showed that the net profit growth of the Pathfinder in 2014 was less than half of that in 2013, and the growth rate has declined for three consecutive years. According to industry analysts, the overall downturn in the apparel industry and the slowdown in the total retail sales in outdoor markets have brought a great impact on the Pathfinder. In addition, its attempt to expand investment and acquisitions and business expansion has not brought significant growth to the company in the short term. Whether the upstream and downstream industry layout strategy can really work will become the next focus.

Last week, Chen Sheng, general manager of the Pathfinder travel group strategy and investment, once again strengthened the concept of Pathfinder travel planners for consumers at the 2015 zero Friendship Conference held at Yi you world. He said that such a travel experience, which can provide personalized travel plans, booking services and tracking the whole journey based on professional knowledge, will become a part of the Pathfinder ecosystem.

And in March 23rd of this year, the Pathfinder bought 74.56% stake in Yi you world with 230 million yuan, increased O2O and expanded its travel service.

At the same time, the Pathfinder also handed over the transcript of 2014, and its earnings data further illustrated the intention of the Pathfinder to layout the upstream and downstream industry chain besides the main garment industry. Pathfinder 2014 earnings showed that in 2014, the company realized its main business income of 1 billion 715 million yuan, an increase of 18.67% over the same period last year, and realized a net profit of 294 million yuan attributable to shareholders of listed companies, an increase of 18.28% over the same period last year.

However, it is noteworthy that although its net profit has maintained growth momentum, its growth rate has slowed down significantly. Beijing Business Daily reporters in the statistics of their financial data, found that its net profit growth began to decline in 2011, the lowest value in nearly three years in 2014. In 2014, the growth rate of 18.28% was less than half of that in 2013. It was only about 1/3 of net profit growth in 2012, which is far from the growth rate of 97.52% in 2011.

As one of the top brands of outdoor products in China, the Pathfinder's recent days may not be easy. In the shopping malls, the shops of the Pathfinder stores can often see different discounts. Last month, a new skin windbreaker Gao Yuanyuan endorsed was also making 12% off promotions. At the same time, similar brands abroad sell well in the mall, while JACK WOLFSKIN, TNF and other stores have few discounts, but consumers still prefer it. In a shopping mall in Beijing, such as JACK WOLFSKIN, TNF and other exclusive stores, customers always have more customers than Pathfinder.