Lin Jun: Spanformation Climb "Smile Curve" Ends

Looking back, the leather and leather industry in China has made brilliant achievements since the reform and opening up. It has developed into a major producer of leather products in the world, and a major producer and consumer of leather goods worldwide. However, there is a crisis behind the prosperity. As the leather processing industry is a road of extensive development, it mainly relies on OEM production to earn a limited processing fee, which is at the lowest end of the smile curve, and the profit space is narrow.

After the financial turmoil, China's traditional processing and manufacturing industry and trade suffered heavy losses, and China's leather goods industry also failed to escape. And Shiling (International) leather goods city and thousands of businesses, also like the fall into the cold winter from the hot summer, in the cold and bitter wind and cold hard support.

Lin Jun has a sober and keen understanding of the leather and leather industry in China: Although China is a large leather country, it is not a leather power country. Chinese leather manufacturers do not have the design and research links, lack of brand, cultural influence and competitiveness, which keeps them at the bottom of the "smile curve". How to make China Leather industry Climbing the two ends of the smile curve becomes a new proposition that lingers in his mind.

As a leather man, Lin Jun is eager to build a Chinese belonging to the Chinese leather industry. discourse power To create a platform for entrepreneurs with dreams and leave a historical trace for the contributors and promoters of China's leather industry. At the same time, he also hopes to let more people know this industry and participate in this industry.

In 2012, when the leather industry faced a great crisis, many leather manufacturers were struggling on the line of life and death. It seems that the Chinese leather and leather industry from manufacturing to creation is becoming more and more difficult. Lin Jun did not shrink from the crisis. Instead, he adhered to the idea of "an industry development, no financial inactivity, no media no fire", and hoped that by combining leather goods with fashion, under the foil of many stars, the general public would be drawn to the changes created by China's leather industry from China to China.

For this reason, he boldly innovating and integrating the elements of fashion international trend. Leatherwear The leather industry has built up an unprecedented "China Leather Oscar". In November 30th, a Chinese leather goods industry with cross boundary and multiple elements was held. The 2012 China Leather Fashion Festival opened up in Haixinsha, the opening ceremony of the Asian Games in Guangzhou. The representatives of 60 foreign embassies, more than 130 leather purchasers, 100 famous domestic and foreign movie stars, more than 1000 fashionable cross boundary guests and many mainstream media representatives, as well as tens of thousands of spectators, witnessed the event of opening a new chapter in China's leather industry.

This year, Lin Jun, the chief helmsman and the chairman of the holy land group, who launched and hosted the spectacular event, is just 31 years old. Subsequently, the Guangdong Special Economic Prize winner of the ten major economic figures, the industrial upgrading contribution award, was awarded to the Specialized Committee of China Leather Association, the leading market leader of the China Leather Association after 80.

"In the future, China's big brands are likely to be born under his support and promotion. Judging the future of an entrepreneur is by no means looking at his present ostentation and wealth, but his bosom and commitment." After the ceremony, Xu Cong, director of marketing of the world's largest fashion media group, evaluated Lin's responsibilities.

"China Leather Fashion Festival" has been praised by all sides, but Lin Jun has not stopped thinking about the development of the industry. How to make the Chinese leather industry climb the two sides of the "Smiling Curve" becomes a new proposition that lingers in his mind.

He believes that in the leather industry, design and development is the most important link, but also the "smile curve" high-end point. In leather products, there are indeed more excellent and mature brands abroad. For example, in Italy, the design and development of leather manufacturing to finished products has a history of several generations. But on the other hand, many domestic brands have begun to focus on design, research and development and brand packaging, and many independent designers have also done well. However, the Chinese leather industry often pushes the brand ahead and hides the designer behind it. In order to create a display platform for designers and promote the development of national brands, he has been planning to organize "Shiling International Leather Design Week" and open "China Leather designer's dream plan". At the same time, we will invite famous designers in Italy to interact with domestic designers and brand executives.