The Increase In The Price Of UNIQLO Started From The Helplessness

At the end of last year, a research report released by UPS, a world-renowned logistics company, pointed out that China's export manufacturing enterprises are under great pressure in terms of supply and demand.

Among them, 40% of enterprises said that rising labor costs is the biggest challenge they face.

As a world-renowned "fast fashion" brand, UNIQLO has always praised the industry for its people's price and comfortable wearing sense. A basic POLO sweater is only 100 yuan up and down.

Consumers are happy to choose products in fashion and color, without having to look at the price of products.

Because of this, the brand's continuous price increase has become a hot topic in the industry.

Yang Dayun, President of the international brand Cci Capital Ltd, said in an interview with reporters that "fast fashion" brand has two major competitiveness, one is the speed of product promotion, and the other is the price accepted by the majority of consumers.

"The price rise of UNIQLO is the result of the dual role of market environment and business pressure, otherwise it will not be such a big price adjustment."

Yang Dayun said.

Turning to the reasons for the rise in prices, Okazaki Ken, chief financial officer of Xun marketing group, said: "enterprises have been trying to digest the pressure of rising costs, but now we have to make this decision."

The main reason cited by Okazaki health is the depreciation of the Japanese yen.

He pointed out that enterprises had been using long-term measures such as forward exchange rate to reduce the impact, but the yen went down.

There is no way to make up for it.

Since the end of October 2014

Since the central bank expanded its quantitative easing program, the yen has depreciated by about 10%.

For UNIQLO itself, the depreciation of the Japanese yen has made the prices of raw materials imported by enterprises increase, especially the purchase price of rare and precious materials such as wool and cashmere, which has led to higher production costs.

In the financial year ending last August 31st, the company made

The forecast is US $1 to 102.5 yen instead of the current 120 yen.

Okazaki Ken said: "in the economic environment, we have no choice but to raise prices."

In addition to the increase in import costs caused by the depreciation of the yen, the rise in labor production costs of China's other generation factories has also become a major reason for the rise of UNIQLO.

It is understood that UNIQLO sells 60% to 70% of its products in Chinese factories.

The reporter tried to contact the head of a processing and manufacturing company in UNIQLO, but the person in charge was reluctant to talk about it.

He only said that labor cost is a problem that all export enterprises have to face.

At present, the monthly salary of China's textile enterprises frontline staff is around 3500 yuan, 3 times that of some Southeast Asian enterprises.