IPO Is A New Starting Point And New Challenge.

Fang Jianhua was born in 1977 and studied costume design. Since then, he worked in a garment factory and accumulated some experience.

"I am a garment factory, not a designer, but I am also a tailor, making clothes."

Fang Jianhua seemed very modest and courteous, but he had never shown his weakness and led the big ship of yeman to sail to the wider sea.

As an online brand, the women's clothing brand has been born with the Internet gene. However, the financing of this company has not chosen Internet Co, but chose the traditional clothing company.

Fang Jianhua told the story. "Last year, I saw more than 20 investors. Some of them took the initiative to find me many times, and gave me a valuation of 2 billion. Finally, I chose to search for it.

I pick investors, first look at people, then look at strategic needs.

Investors' money is always icing on the cake, and it will rarely happen in the snow, and investment will not be the same.

Fang Jianhua frankly said that this choice is not accidental, but out of deliberation. "There are more than 2000 stores under the special online store. There are more than 100 shops with more than 1000 square meters. Although their positioning is different from that of Yin man and Chu language, Qiu Qiu and PASS are the same target group, and the future will not exclude the possibility of offline cooperation."

Search not only brings money to EMMAN, but also brings money and other resources to EMMAN.

It is reported that the famous fashion and leisure brand "popular front", which is owned by TSE, has covered nearly 2000 entity stores in large and medium-sized cities, and has accumulated a large number of young fashion consumers. It has strong supply chain management and resource integration capabilities to meet offline sales channels.

With 324 million yuan financing, Yin man has enough funds on the books and there will be more acquisitions in the future.

Fang Jianhua said with a vow: "this year I will have a lot of action, so much money, and no cash flow. How to spend? The investment before is used in multi brand layout, this year will continue, but it is not limited to the acquisition and acquisition of brand."

For the future development of emann,

Already set the tone. "I want to do it."

Value is the core competitiveness, others can not imitate it.

This value is reflected in my multi brand is a fashion ecosystem, products around people centered within 7 meters of life needs all kinds of supplies.

2013 double eleven.

The sales volume of 120 million yuan was ranked first in the category of women's clothing; in 2014, it was double eleven, and Hui Mei Group, including Yin man, set a sales performance of 185 million yuan.

As a clothing brand, Yin man has created 1 billion of the sales miracle in 4 years.

From the Internet brand launched by Taobao to this day, Yin man has gone forward in the tide of e-commerce, and has developed another pattern of growth in the apparel retailing industry.

Guangzhou Hui Mei Fashion Co., Ltd., which owns the brand of Yin man and Chu language, has announced that it has won 324 million yuan financing for Dongguan's clothing and announced that it has declared IPO plan.