Nike Needs To Work Harder To Design Women's Football Clothes.

In June this year, the Norway team, which is divided into group B, will go to Canada to face Germany, Ivory Coast and Thailand. At the same time, Nike, the two market of women and football, also became a sponsor of this potential team in January this year.

But in recent years, Nike's clothing, which has entered the women's sports market in a large scale, has not been able to satisfy these professional female athletes. These jerseys are described as "men and women". "We know they (Nike) have done the best and they don't have enough time, but unfortunately, we should look a bit like wearing a tent when we walk around." Norway captain Trine Roenning said.

"Ideally, we customize their costumes for women, but it takes time to work with partners." Ove Nystuen, the marketing director of the women's team, said: "the world cup will also be the only event that has not been customized for women."

In January 5th of this year, the Chinese Football Association announced that it signed a contract with Nike, and Nike became the equipment sponsor of the Chinese football team. This cooperation period will last until 2026. Accompanied by the Chinese women's football team in the January 11th Shenzhen women's football four national championship competition wearing Nike ball dress, there are also netizens in the Baidu national foot post bar to the players' team uniform.

Some people hold the opposite view that women should wear tights.

FIFA president Sepp Blatt (Sepp Blatter) has said that female football players should wear tight jerseys. "Women athletes should be dressed more feminine, such as wearing tight shorts." Later, he said, "if you are playing in a rainy day, women football players wear tight sports sportswear, which will be very sexy." When Blatter's proposal was made public, she was strongly opposed by women's rights organizations.

The Norway team wearing Nike jerseys is not the only one. Clothing problem In addition to women's football, such discussions have focused on table tennis. In recent years, this movement has changed from scoring to playing ball. In recent years, a more noticeable change is that more women athletes wear skirts.

In September 2007, the women's table tennis world cup was held in Chengdu. Before the semi-finals, the International Table Tennis Federation held a "women's table tennis fashion show". While promoting more fashionable skirt dress suits for women athletes, a more important purpose is to move the image of table tennis to tennis, which represents the sexy and healthy movement of women.

In April this year, the table tennis world championships will be held. Chinese Women There are also two sets of three sets of clothes. Dress It includes a dress. Huang Biao, the national team's female table tennis leader, said in an interview with the media, "there are sports Brand Company to design clothes. After the finished products come out, everyone still likes them and has already put them on." He said, "the world table tennis tournament has been used, and the contest will definitely continue. This can also show the youthful vigor of the players."

The same as national foot, even if the athletes have already been put on, there are still some netizens Tucao "accept not, it is better to wear shorts", "shorts skirt does not matter, or look at the design".

Now you can see that an important reason for the wide discussion of clothing worn by women athletes is not only to serve the athletes, but also to meet the audience.