Shoe Spinning City Is A "Sample" Industry Transformation And Upgrading Has Been On The Way.

How to make breakthroughs in the development of traditional industries? Jinjiang international shoe spinning City is a "sample".

In the past year, Chen Tai town completed its annual industrial output value of 54 billion 80 million yuan, and the comprehensive strength of the town area ranked sixteenth in the hundred towns of the small and medium-sized cities in the whole country. It firmly sits on the top of Fujian's strong economy. But how to overcome it? Excess production capacity Two major problems, such as homogenization and vicious competition, are the industrial economy of Chen Dai town. Transformation and upgrading On the road to be faced with, to solve the problem.

stay Chendai Town At the fourth session of the sixteenth people's Congress, Hong Jianli, mayor of Chen Dai Town, said that Chen Dai town will unswervingly advance the adjustment and upgrading of the industrial structure, guide industrial enterprises to optimize and upgrade, innovate and develop, and guide the modern service industry to land, gather and flourish, and steadily promote the transformation and upgrading of the industrial economy.

It is understood that Chen Dai town will strive to develop the "NC generation" demonstration project, guide enterprises to change machines, promote enterprise production intelligence and specialization, guide brand enterprises to develop sub line brands, implement multi brand strategy, establish brand alliances at different levels, encourage international brands, guide enterprises to innovate functional materials, develop high-end fabrics, functional raw materials and new packaging materials, accelerate local matching, and guide SMEs to adapt to the direction of miniaturization, intellectualization and specialization, and speed up the industrial structure of leading leading, chain extension and cluster development.

At the same time, in the transformation and upgrading of industries, Chen will accelerate the development of producer services, and focus on promoting organic integration with manufacturing. This year, Chen Dai town will arrange the implementation of 19 key projects, with a total investment of 32 billion 706 million yuan and an annual investment of 3 billion 847 million yuan. By improving the project promotion mechanism, we will promote the efficiency of project production, tap new growth points by market expansion, optimize the market structure and trade mode, encourage enterprises to set up overseas factories, carry out overseas mergers and acquisitions, expand and seize the international terminal market.

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Recently, the workers of Putian Xinlong shoe industry Co., Ltd. are busy, and they are intensifying production of orders for sports shoes such as PUMA. As a member of the first phalanx of Putian shoe enterprises, Xinlong produced about 8 million pairs of shoes in 2014, because the number of orders was adequate, and its tax increased from 20 million 840 thousand yuan in 2013 to 56 million 410 thousand yuan in 2014.

The amount of tax increase is more than that of Xinlong. According to the statistics of tax department, the number of tax paid enterprises in Putian has increased to 7 yuan from 30 million in 2013 to 10 in 2014. The number of enterprises exceeding 50 million yuan increased from 2 to 6, and the old brand shoe enterprise of NIKE brand OEM has exceeded 100 million yuan. Behind the growth of the tax amount is the counter trend growth of orders and output value. Putian Footwear Association Secretary General Wang Dechun said.

Statistics show that in 2014, Putian's 229 shoe manufacturers above Designated Size realized output value of 51 billion 588 million yuan, up 13.9% over the same period last year. The industry generally believes that the main reason for the rapid growth is that after the transformation of industries such as Guangdong and Dongguan, a large part of shoe orders were transferred to Putian, while local shoe companies seized this rare opportunity.

"To seize opportunities is mainly due to high quality standards and gradually improved industry matching." Gong Feng, director of the economic operation section of Putian economic and Trade Commission, said that the footwear industry in Putian had absorbed the strict quality standards of Taiwan factories at the beginning of its manufacturing process, and the shoemaking level was among the best in the industry. It has just been rated as the national demonstration zone for the quality and safety of exported industrial products. In addition, the industry of local shoe upper and sole processing is relatively adequate. Only more than 1000 shoe processing enterprises are available, so after receiving orders, they can quickly organize production so that customers can confidently place their orders in Putian.

"From the perspective of enterprises, only by persisting in running factories and managing steadily can we get opportunities." Yao Jinhai, chairman of Yifeng footwear industry, said that his company had been founded for 20 years. Although the situation was tense in the past few years, it did not blindly change careers. "Last year, about 6000000 pairs of shoes for OEM production in Europe and the United States grew by 20% over the same period last year. From the order this year, it can still increase by more than 10%.

In the face of unexpected opportunities, the footwear industry association and other industry platforms also played a role. It is understood that last year, an enterprise received 100 thousand pairs of shoes orders, due to unexpected reasons can not be completed on time, if the time of delivery is not defaulted, the last 8000 pairs of shoes can only be transported by air, and the freight rate is 20 times as much as shipping. "Enterprises to the Association for help, we released information, dozens of enterprises are willing to help production, and finally choose a cooperation, ahead of schedule to complete the task." Wang Dechun said that there were few exchanges between enterprises in the past. In the future, we should vigorously promote the vertical integration of industrial chains and horizontal collaboration among enterprises.