Smith Barney Shopping APP New Marketing Mode Hits

If you don't know what to wear and how to wear it, go to the APP. It will tell you how to match and what to buy. Of course, the United States as the development and operation of the United States should also profit from it, its profit mode is: from the seller here to pick up points, and the seller to form different forms of cooperation to be divided into.

Zhou Bangwei's father, Zhou Chengjian, chairman of the United States, sat on the stage to see his son's speech. Perhaps he was filled with emotion.

In its 2014 annual report, the company, which has been established for 20 years, shows its operating income of 6 billion 600 million yuan, down 16% from last year, and operating profit of 178 million yuan, down 66% from last year. Worse still, in the year 2014, nearly 5000 stores in the United States dropped to more than 4000. Related media reported that nearly 800 American border stores were closed last year, and the company closed more than 200 stores in 2013.

In recent years, the traditional clothing industry has been stagnant, and many brands have been embarrassed by the tide of shops. Many people in the industry believe that the impact of the electricity supplier, many companies have chosen to "touch the net."

Back in 2010, Smith Barney Internet shopping has been started and the state purchase network has been established, but the result is not satisfactory. Last year, the United States began to explore various O2O models. For example, when customers are shopping online, they will be able to deliver goods directly to the home through background orders.

In an interview in April 22nd, Zhou Chengjian said he had been thinking about the Internet issue, which has been constantly summarized from last year to now, and the upcoming "APP" is also the product of his understanding of the Internet.

The software that will soon be on line sounds loud. It is understood that the current "fan" platform has signed many brands at home and abroad. It is estimated that by the end of 2015, there will be more than 300 brands signed by the new platform, and more than more than 10 thousand products will be awarded. By the end of 2016, the number of contracted brands will increase to more than 1000, with more than 100 thousand products. At the same time, the new platform has settled a certain number of professional stylists, providing users with professional modeling suggestions.

"A brand of consumers. Electronic Commerce Website shopping is because of its loyalty to the brand, and the brand of the United States is integrated with many other brands, so it is very difficult for consumers to transform the line. Wang Xiaoxing said.

Another former US state executive, who did not want to be named, told the reporter that he is doing this again. APP "Too late."

But in any case, this is the transformation of the United States to try a new model. According to a reporter from the company insiders, "fan" this APP's creativity is led by the United States "little family" Zhou Bang Wei.

To some extent, the former executives said, this is also a "training opportunity" for enterprise successors.

Zhou Chengjian told our reporter that one of the highlights of this platform is the "zero cost". That is, everyone can become an operator without paying any admission fees.

"There are many websites and software that offer fashion and shopping consultation, such as mogujie.com, beauty, star wardrobe and so on." Wang Xiaoxing, an analyst at Analysys think tank, believes that the competition is fierce and it is hard for new investors to get a slice of the competition.

However, Zhou Chengjian is confident about this. "We have four thousand stores. The number of people arriving at stores every year reaches hundreds of millions of people, and there are more mobile trips around the stores. How do we make use of big data to fully exploit human consumption behavior and reflect a more accurate commercial value or operational value? This is what we need to think about.