Tmall Dress Leader New Official Takes Office Three Fire Flourishing

It is reported that Er Ding has entered the group of Ali for seven or eight years. In April, when she was just wearing Tmall dress, many businessmen believed that Tmall was no longer in the period of rapid development, and the clothing category was the core category of Tmall. No matter who was responsible, it would be very stressful.

Ding Ding first appeared before, introduced the planning trend of Tmall fashion downplay fashion concept.

It is understood that as a big category of electricity providers, vertical apparel platform has been increasing rapidly in recent years, and other vertical platforms have been growing faster after expanding the clothing category.

In this regard, er Ding explained: "other platforms do what Tmall has done, Tmall has proved that the right brands and methods can be used, so the growth rate is faster."

"Extension is unbelievable, but Tmall still maintained 3 digit growth last year."

He said.

But how to help brands find potential customers, improve conversion rate and move towards connotative growth is the direction of pformation.

Tmall has been exploring deep cooperation with brands this year. In addition to traffic, it has launched an attempt in stocking, data, supply chain, logistics and distribution.

Mr. Ding said that in terms of retailing nature, three aspects of quality, service and richness are most valued by Tmall.

Tmall has introduced a number of policies in recent months to enhance overall store quality.

Service, the outdoors of the outdoors

For example, explain how to upgrade with business interaction, "stock is the way to go, 6 months ago, Tmall provides data analysis, specific to the size of the product, color, etc., are jointly decided by Tmall and merchants".

As for the richness, it has always been the advantage of 350 million active users.

The key to massive brands and huge numbers of users at this stage is "hidden customers" - let brands and potential customers find each other.

Ding Ding takes outdoor brand as an example. At present, the well-known brands that users can think of can be found in Tmall. This year's task is to promote the brand.

The brand is divided into three categories. The first category is the domestic and foreign brands that already have mature shops online. The second category is foreign brands that have no domestic purchasing channels. This year, Tmall international will introduce more than 100 such brands.

The third category is the brand of designer chao chao and Amoy brand, relying on the culture of Amoy culture.

"Brand is layered, users are layered, and we are trying to stratification of resources, trying to make different users find their own needs."

This is the way of Tmall's "push" brand, which is accurate through big data.

Through this strategy, Tmall has also solved the flow game between big brands and small and medium-sized brands over the long term. "It will not tell how much traffic to the big brands, how much to the small and medium brands, the big plates, the key is precision and potential customers."

Said he.

The significance of Tmall for many brands is: similar to the official website.

Tmall is currently the largest volume of traffic and turnover, and the only electronic data platform to open data to brands. Brand operators come to contact consumers through its Tmall flagship store, operate old customers and expand new customers.