"Go Up And Go"

In March 2015,

Ding Benxi, chairman of the real estate's first performance conference, said that the online channel of Wanda O2O, "Fei Fan" website and APP, will be formally launched in June.

The system based on six platforms, including big members, big data and cloud computing, has been tested in Wanda Plaza, Wuhan and Beijing Tongzhou, providing the full range of intelligent services described at the beginning of this article.

Obviously, this system focuses on offline experience and increasing customer stickiness, which is different from the traditional business definition of "focusing on trading".

Qu Dejun, director and CEO of Wanda, explained that Wanda's most powerful advantage is the huge offline entity network. Therefore, "Fei fan net and Tmall are completely differentiated, and pay more attention to the creation of O2O platform combined with experience and offline."

This set of "smart Plaza" planning, established by CEO Gong Yitao, has been approved by the group, that is, the use of Internet technology, ideas and operation methods to redefine the rules of traditional stores, so as to realize the unified integration of online resources and offline stores.

But in the past few years, Wanda did not produce satisfactory results.

Former two Wanda electricity suppliers COO Ma Haiping, Liu Sijun and former chief executive of Wanda electricity supplier Gong Yitao have resigned, which has attracted many criticism from the industry: Wang Jianlin does not give people the chance to make mistakes, the traditional power system does not have development.

Genes.

A person who had provided training for Wanda employees told the finance and economics reporter: "the employees of this enterprise are very young, but their minds are not active enough. They belong to obedient employees. This group of people is going to be an electric provider, with insufficient motivation, insufficient creativity and low level."

At the end of August 2014, Wanda and Baidu and Tencent announced joint investment of 5 billion yuan to set up Wanda e-commerce company, Wanda Group held 70%, Baidu and Tencent each held 15%.

Wanda electricity supplier CEO

It is announced that the three parties will work together in the integration of payment, integral alliance, big data, product and traffic volume, and jointly build the largest general integration alliance platform in China.

But in the past six months, there is still no progress in cooperation with the market. This shows that the difficulty of traditional retailers' electricity business is beyond expectations.

The joint venture's progress is not related to the corporate culture of the three shareholders.

At the launch of the Teng million project, Wang Jianlin, a soldier with a standing posture and a full of gas, was incompatible with Ma Huateng, engineer fan's son, and Robin Li with a signboard smile.

Ma Huateng said frankly that he did not know Wanda and ridiculed: "I thought Wanda was selling the building, but I did not expect to do so many things."

"Suppose that the three of us (Ma Huateng, Robin Li, Wang Jianlin) are Chao Gai, Song Jiang and Wu Yong. Now you want to pull this Lu Junyi into the group, can you do it?" Wang Jianlin asked Ma Yun at the annual meeting of China Green company in 2015. "Tit for tat": an organization first asks what its mission is, what its desire is, what its common values are, and what its outcome is, "I think the three of you are a bit like a team."

Recently, Wang Jianlin complained: "let's not see that their two families are engaged in the Internet. They don't give much advice. They are all developed by ourselves."

He now feels that O2O is still something that businesses have to find in online and offline.

The value of Baidu and Tencent is only to provide some advice on the development of technology products.

Looking back over the past two years, Wanda's electricity supplier's direction, ideas and ideas have been hit by numerous collisions, and the team has changed several batches. Finally, Wang Jianlin nodded, that is, the Internet first combined with Wanda's own industry, and increased the sense of offline experience, so that users and merchants could have greater stickiness.

He did not think clearly about how to make use of these resources in the future.

When Ma asked Wanda to pay for the pformation, Wang Jianlin skilfully avoided it. He said that Wanda's goal was not to turn into a complete Internet Co, but to join the Internet thinking and tools in traditional industries to make it faster and more efficient.

"If it costs too much, I will become poor."

Wang Jianlin joked.