Fast Fashion Brand Enters Wuhan IKEA

IKEA Hui shopping mall is the third shopping mall that IKEA set up in China after Wuxi and Beijing.

The total area is about 300 thousand square meters, of which the commercial area is about 200 thousand square meters, covering 400 famous brands both at home and abroad. It integrates household, department stores, supermarkets, home appliances, restaurants and entertainment theaters.

"Six or seven of the brands are entering Wuhan for the first time, so that they can be differentiated from other shopping centers."

Ding Hui introduced the fast fashion brand as an example. 21 well-known fast fashion brands such as ZARA and H&M were all settled in Wuhan, and the first time they got together in the business.

All the fast fashion brands of the parent company Inditex group.

Catering is another magic weapon for IKEA to absorb powder.

The catering ratio of Wuhan Hui poly shopping center is as high as 25%.

The first store in Wuhan will be here.

The first small hot pot in Wuhan was famous for its sipping and feeding in Beijing. On the first day of its opening on the first day of the day, there were dozens of long queues waiting for dinner at the gate of the shop, and 12 customers from Huangshi.

The price of the restaurant is not high, and the bottom of the pot and vegetables are not more than 7 yuan, even the fat cattle are only 13 yuan.

"Hardware facilities are meant to give customers a better experience, even if they will increase the cost of production. It is also worth our long-term consideration."

Ding Hui introduced that in order to make the shopping center more visually stronger, the design of the back table was adopted, the upper layer was 2 meters shorter than the next level, and sacrificed 3% to 4% of the rental area.

The parking lots are far apart and are located behind the parking spaces, making it easier for customers to find parking spaces. This design will increase the cost by 50 million.

"Although we are not in the core business circle, there are a lot of supporting facilities for beer and skittles. Many customers spend a whole day wandering around.

They are all self motivated customers who have a strong purpose, and their purchasing power is seven or eight times that of their customers.

Ding Hui introduced that the standard of IKEA site selection is direct access to urban rail pit, or close to the highway, ring road and close to the entry and exit.

"Simply speaking, it is eye-catching. You can see the logo and main building of IKEA at a glance nearby."

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The May Day holiday is a promotional node for businesses every year, and this year is no exception.

In order to cooperate with the 2015 plan of Nanning shopping mall, Nanning's major department stores have launched super sales promotions. Discount, full gift, full gift giving and shopping are all the same.

Yesterday, reporters came to the Chaoyang commercial circle, pedestrians on the streets were weaving, shopping malls were constantly flowing, showing a hot scene under the auspicious festival store layout.

In the interview, reporters found that cosmetics, summer wear, sandals and gold jewelry were the focus of consumer attention.

In the Chaoyang shop of Nanning department store, Miss Wu, Liuzhou, was delighted to buy new sandals for her daughter. She said: "the daughter is still in the body, buying new shoes every year, buying summer clothes and shoes, or buying it on May Day. At this time, there are many promotions and benefits."

The arrival of the traditional wedding season has also made the sale of precious metal jewelry with gold jewelry as the leader.

"There must be jewelry for engagement and marriage. It will be a lot of money to buy at this time, and the May 1 business is also well prepared, with new styles and sizes being relatively complete, and there are still many relief fees."

Miss Yu and her fiancee carefully calculate the purchase of new wedding products. On their shopping list, they also have cosmetics, toast, wedding shoes and gift boxes.

The head of a jewelry department of a department store told reporters that in general, sales of May Day holiday will be significantly improved than usual. The first day of vacation will increase by 50% or more. I believe the whole holiday will increase more.

Recently, the construction of Nanning is in full swing. Shopping malls also invite beautiful flowers to the shopping mall during the May 1 holiday, and create a shopping mall to share with consumers.

Yesterday, reporters saw in a few shopping malls, unlike previous years with balloons and ribbons to decorate a lot, this year the mall has increased the amount of flowers placed, making people feel relaxed and happy.

At the same time, it also organized a large number of interesting activities to engage consumers, attracting a large number of eyeballs.

Dream Island Department Store (Xin Meng) "run, high heels" activity scene atmosphere is hot, many girls are wearing 15 centimeters of high heels to run and play games.

In the new dream, Maca children's city has prepared a parent-child tug of war competition, a new dream youth dance troupe performance, a parent-child combination memory PK contest and so on, attracting many families with children.

Nanning Parkson has also carried out finger pressing activities in conjunction with the latest hit programs, as well as model shows and make-up shows.

"The activities organized by the mall are very interesting, and my son is very happy."

Mr. Liu said happily that he and his son had won a prize in the competition, and they were all very happy.