Jiangxi's Textile Industry Exports Grew Steadily In The First Quarter
In the first quarter, the whole province
Textile industry
Maintain steady growth, real
Exit
1 billion 380 million US dollars, an increase of 3.6% over the same period, of which 340 million US dollars in textile exports, an increase of 24.9% over the same period last year.
clothing
Exports of US $1 billion 20 million, down 1.9% compared to the same period last year.
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In recent years, with the development of Internet technology, the electricity supplier has risen rapidly as an important channel of the clothing industry. The retail sales of traditional channels have been slowing down. At the same time, the retail sales of garment retail channels are increasing rapidly.
However, pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping is more convenient and fast, but there is no service experience such as try on and after sale. Traditional physical store shopping can be experienced after personal experience, but the scope of search products is limited.
Therefore, online (online) and offline (entity store) interaction and integration of a new business model O2O came into being.
Enterprises take the initiative to guide consumers across the line and offline channels to complete all aspects of shopping to overcome the disadvantage of single channel shopping, and ultimately provide consumers with more convenient and high-quality shopping experience.
Consumers can search for goods online, try to buy online after experiencing the experience, or search online, and then finish the follow-up links after the line is tried out. Consumers can easily enjoy the after sale service in physical stores when shopping online.
In response to changes in the market environment, in the face of the rise of emerging channels, in order to provide online and offline integration services to customers, to achieve business integration of entity sales terminals and electronic business platform, and enhance core competitiveness, nine Mu Wang officially launched the O2O project in 2014.
The first phase of the project is to build a basic environment to achieve the growth of online performance and enhance the organization's Internet thinking.
In July 3rd, the first franchisee split the warehouse line to further expand the connotation of the sub warehouse delivery business, open up the integration of franchised stock, deepen the franchisee's business community, and create a win-win business retail mode. In September 1st, the official website of the nine storehouse E mall was formally launched. The unified order management platform established the foundation for the analysis of retail big data. The information system architecture of O2O providing customers with online and offline integrated value service has gradually improved. In November 11th, the orders per day were close to 150 thousand orders, the delivery cycle was completed within 2~4 working days, and the delivery capacity was the leading counterparts. In April 21, 2014, the first direct battalion went on the line, marking the new business model of nine Mu Wang, which opened up separate warehouses and shipped goods, and opened up the integration of direct storage and inventory.
So far, the target of the first phase of the O2O project has been implemented according to plan, and has been recognized by the franchisee and the platform side. The online sales have achieved initial results. The O2O platform (Ku Cunyun, order cloud and E mall) has laid a good foundation for the integration of the online and offline businesses, and has become a new starting point for the pformation of the company.
In February 2015, nine Mu Wang issued the "O2O project 2015 plan", plans to achieve the integration of the Internet's full channel marketing and promotion, and use mobile Internet to increase the service content of sales terminals.
In April 15th, WeChat payment has been successfully launched in some cities of the nine Mu Wang terminal store.
Next, stores WIFI, store 3D experience, C2B ordering 4, mobile link marketing platform and other initiatives will be implemented in succession, adhering to provide better services and more convenient shopping experience for consumers. What surprises will be brought by the O2O project? In mid April 2015, Jomoo terminal WeChat payment function is fully on-line, and some pilot stores in some cities are experimenting.
Since then, consumers have been able to use WeChat to pay directly to WeChat's store in Nanjing, Hangzhou. This also indicates that O2O has achieved some results. The mobile channel of financial settlement is smooth, which will bring more convenient and flexible trading experience to consumers and promote financial integration to the terminal.
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