Nine Mu Wang O2O Has Achieved Remarkable Achievements, And Its Operation Has Achieved Remarkable Results.

In recent years, with the development of Internet technology, the electricity supplier has risen rapidly as an important channel of the clothing industry. The retail sales of traditional channels have been slowing down. At the same time, the retail sales of garment retail channels are increasing rapidly. However, pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping is more convenient and fast, but there is no service experience such as try on and after sale. Traditional physical store shopping can be experienced after personal experience, but the scope of search products is limited. Therefore, online (online) and offline (entity store) interaction and integration of a new business model O2O came into being. Enterprises take the initiative to guide consumers across the line and offline channels to complete all aspects of shopping to overcome the disadvantage of single channel shopping, and ultimately provide consumers with more convenient and high-quality shopping experience. Consumers can search for goods online, try through the experience, buy online, search online, follow the line under trial and finish the follow-up. After shopping online, consumers can easily enjoy after - sale service in the store.

In response to changes in the market environment, in the face of the rise of emerging channels, in order to provide online and offline integration services to customers, to achieve business integration of entity sales terminals and electronic business platform, and enhance core competitiveness, nine Mu Wang officially launched the O2O project in 2014. The first phase of the project is to build a basic environment to achieve the growth of online performance and enhance the organization's Internet thinking.

In July 3rd, the first part of the franchisee was integrated, and the first franchisee was divided into warehouses to further expand the connotation of the warehousing and delivery business, and to open up the integration of franchised stock, and to deepen the franchised retail business and to create a win-win commercial retail mode. In September 1st, the official website of the nine storehouse E mall was formally launched. The unified order management platform established the foundation for the analysis of the retail big data. The information system structure of O2O providing the online and offline integrated value service was gradually improved. In November 11th, the orders per day were close to 150 thousand orders, the delivery cycle was completed within 2~4 working days, and the delivery capacity was the leading counterparts. In April 21, 2014, the first direct battalion entered the warehouse, marking the new business model of nine Mu Wang, which opened up separate warehouses and delivered goods. Shopping experience 。

So far, Joeone The first phase of the O2O project has been achieved according to the plan, and has been recognized by the franchisees and the platform side. The online sales have achieved initial results. The O2O platform (Ku Cunyun, order cloud and E mall) has laid a good foundation for the integration of online and offline businesses, and has become a new starting point for the spanformation of the company. In February 2015, nine Mu Wang issued the "O2O project 2015 plan", plans to achieve the integration of the Internet's full channel marketing and promotion, and use mobile Internet to increase the service content of sales terminals.

In April 15th, WeChat payment It has been successfully launched in some cities. Next, stores WIFI, store 3D experience, C2B ordering 4, mobile link marketing platform and other initiatives will be implemented in succession, adhering to provide better services and more convenient shopping experience for consumers. What surprises will be brought by the O2O project? In mid April 2015, Jomoo terminal WeChat payment function is fully on-line, and some pilot stores in some cities are experimenting. Since then, consumers have been able to use WeChat to pay directly to WeChat's store in Nanjing, Hangzhou. This also indicates that O2O has achieved some results. The mobile channel of financial settlement is smooth, which will bring more convenient and flexible trading experience to consumers and promote financial integration to the terminal.