How To Integrate The Outdoor Industry In The Internet + Era

In March 2015, the prime minister pointed out in the government work report that

"Action plan, to promote the integration of mobile Internet, cloud computing, big data and Internet of things with modern manufacturing industry, and promote healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand the international market."

Some practitioners believe that the government work report points out the development direction for China's outdoor industry: constructing an outdoor industry ecosystem, and realizing the pformation of outdoor industry from product promotion to service system.

The key step is to build an outdoor industrial ecosystem.

Integration into the Internet + era.

How to integrate? We believe that we can start from the following four links: cognitive upgrading, information sharing, data mining, pattern application and so on.

Cognitive upgrading

"Internet +" thinking is to create "one belt and one road" to realize the global "interconnection" strategy of ideological change.

Outdoor industry practitioners should break the inherent thinking and upgrade to the "Internet +" thinking mode.

Only by upgrading cognition can we promote the pformation and upgrading of the entire outdoor industry, so as to promote the pformation and application of information sharing, data mining and new models and new achievements, and achieve a historic pformation to the "service system".

information sharing

Ma Yun released the "three carriages" of the future of Ali in the 2012 global electricity supplier conference: platform, data and finance.

In the past three years, Ma Yun's "three carriages" are moving forward.

In the era of "Internet +", does the outdoor industry have its own "three carriages"? It includes: information sharing, data mining and mode application.

Some brands are open to distributors, friends, outdoor camps and other stakeholders.

Information has greatly promoted product sales, inventory optimization and brand development.

"Information sharing" is undoubtedly the "three carriages" of "head horse".

data mining

Structural adjustment, pformation and steady growth are the inevitable requirements for domestic industry to adapt to the Internet + era.

China's outdoor industry maintains an annual growth rate of more than 30%. Undoubtedly, it belongs to the blue ocean industry.

However, compared with the industry, the outdoor industry is characterized by "scattered, small and weak".

Outdoor industry is also facing the pressure of pformation and upgrading.

If there is no big data and data mining foundation, how to adjust the structure and mode of outdoor industry will undoubtedly fall into the trap of "beating the head".

To avoid this trap, on the basis of information sharing to form large data, we should dig out its regular and trend data in depth so as to innovate the development model and make the whole outdoor industry on the road of more rapid and benign development.

"Data mining" is the "three horse carriages" of "sweat horse".

Mode application

The rapid development of outdoor industry is undoubtedly the inevitable result of technological innovation (innovation of new materials, etc.), channel innovation (upgrading traditional channels to e-commerce channels, etc.) and mode innovation (B2C, O2O, etc.).

In the Internet + era, outdoor industries should form more models based on data mining to better serve the public's outdoor recreation and sports needs, and are in urgent need of mode innovation and application.

outdoors

Innovative applications should be combined with cloud computing, big data and Internet of things perception technology to serve the needs of individuals and groups in outdoor recreation, hiking, riding, camping, traversing, extreme and polar mode.

The application of mode innovation is a new engine to promote the sustained, rapid and healthy development of the outdoor industry. He is like the "stallion" of the outdoor industry, which determines the direction of development of the outdoor industry and the future of the industry.