Carrefour'S Pition Into Electricity Supplier War Logistics Costs Become "Soft Rib"

First, second tier cities of Carrefour supermarket has basically completed the docking of mobile payment.

Carrefour insiders admit that such a docking is actually to open up technical barriers for its O2O pformation, and its online shopping mall will open the Shanghai area public survey in May.

Carrefour entered China in 1995. It was the first retailer to introduce "hypermarket" into China in the form of "joint venture". It was also the first foreign retailer to realize agricultural super docking in China.

However, the data released by China Chain Store Association show that:

In 2012, Carrefour fell from seventh to tenth in the national top 100 chain stores.

Quit the top 10 in 2013, ranking eleventh.

Although the annual rankings in 2014 were not announced, Carrefour is still not optimistic.

According to the latest figures from the domestic retail portal, 2014 new stores in the country in 9 have closed 8 stores.

This is a far cry from the annual growth target of 20 stores established by Carrefour China president and CEO Tang Jia year.

During the May 1 period, all stores in Carrefour in Shanghai access Alipay wallet.

When customers shop at Carrefour stores, they only need to use mobile phones to produce Alipay payment code. When the cashier uses the barcode barcode gun to scan the code, the user can complete the payment, and the whole process takes up to 3 seconds.

At the same time, the WeChat team revealed that WeChat will also launch 12 Carrefour stores in Guangzhou and Shenzhen in early May. In late May, it will launch Carrefour stores in Beijing, Shanghai, Shenyang, Chengdu, Hangzhou, Wuhan and Chongqing.

Since then, the first and second tier cities

Basically completed the docking work of mobile payment.

Carrefour insiders admit that such a docking is actually to open up technical barriers for its O2O pformation, and its online shopping mall will open the Shanghai area public survey in May.

This is known as Carrefour's largest pformation in China in the past 20 years. In the industry, it has drawn two totally different evaluations: one is that it is too late to turn around, and the other is that the supermarket electricity supplier has entered the disputes among countries.

Mobile payment takes three seconds to complete.

In April 30th, Derek, President of Carrefour East China, demonstrated the use of Alipay personally in Carrefour, Xuhui.

After Derek finished scanning each item, the customer opened the Alipay wallet directly and clicked the payment code on the upper right corner. Derek scanned the payment code with the scanning gun, and the amount on the customer's mobile phone showed the amount to be paid.

Customers can complete payment by entering the payment password.

The whole process is less than 3 seconds.

Zou Liang, general manager of Alipay public service division, said that the serious queuing problem was a big headache for large retail business supermarkets.

The queuing situation will be eased after using Alipay payment.

Reporters learned that, while working with Carrefour, Alipay also launched the retail mobile payment cooperation with Huarun million in the near future.

Huarun Wanjia's Huarun super brands, including Huarun Wanjia, Hua Run Su Guo, joy song, Ole and blt, will be connected to Alipay wallet.

Shanghai's agricultural industry and commerce, Huarun Wanjia and other hypermarkets have also been connected to Alipay payment.

Next, enterprises such as Da Yun FA and Auchan will also be connected to Alipay to pay in June.

Zou Liang further pointed out that "from April 24th to formally launched, there are thousands of pactions per day on Alipay side, which shows that the acceptability of consumers is still very good.

Next, we will work together with Carrefour to launch an electronic membership card for the consumption of members of Carrefour members, and at the same time promote Alipay's credit management.

To coincide with this, another mobile payment giant WeChat payment also revealed recently that WeChat payment has reached a comprehensive cooperation agreement with Carrefour China. The 237 stores in Carrefour will be connected to WeChat payment one after another. In the future, users will be able to enjoy the convenience of the second payment when they pay for the Carrefour shopping.

It is understood that the 12 stores in Guangzhou and Shenzhen will be connected to WeChat in the first ten days of May. The second batches of stores including Beijing, Shanghai, Shenyang, Chengdu, Hangzhou, Wuhan, Chongqing and other cities will also be connected to WeChat payment, which will be gradually launched in late May. Meanwhile, more cities are accelerating, and it is expected that they will soon be covered by Carrefour national stores.

In addition, large businesses such as lotus, Lianhua and Chinese businessmen will also have access to WeChat.

WeChat payment related people said that the WeChat smart supermarket solution centered on "WeChat payment + WeChat public account" will help supermarkets to establish all-round connection with customers around the pre sale, sale and after-sale links of supermarkets.

In the future, users will be able to shop and receive coupons at Carrefour only with mobile phones. They can enjoy members' privileges through virtual membership cards, or even interact with Carrefour through the WeChat public number and enjoy online value-added services such as electricity providers and customer service.

At the end of May 1st to the end of June, Alipay wallet and WeChat will be paid in Carrefour and other supermarkets and convenience stores, to launch a different range of preferential activities to seize mobile payment customers.

Logistics cost is the biggest "soft rib"

Carrefour said that the joint effort could bring consumers more diversified shopping experience, especially attracting more young consumers.

On the other hand, this cooperation is not only a new payment method introduced by the traditional retail enterprises, but also to work together to provide consumers with a convenient online activity platform, so that customers can learn the latest online activity information in time and get more benefits in shopping.

And Carrefour's online activity platform.

It also has something else to say.

According to sources, Carrefour has established an independent company specializing in the operation of online shopping centers.

In April 15th, Carrefour's online shopping mall quietly launched its internal survey, mainly selling groceries and groceries.

All goods are delivered from the nearest Carrefour entity store. Shoppers can choose two payment methods: online payment and cash on delivery.

In addition, Carrefour shopping cards have quietly reserved an electronic password bar for docking online shopping.

In May 3rd, the reporter visited the website and saw that the website featured four distinctive theme pavilions, namely, "French light", "red wine estate", "imported food" and "mother and child Museum".

In terms of overall design, this website is not very different from other similar websites.

However, looking closely, there are many differences.

For example, compared with the free delivery of most websites, such as 79 yuan, 99 yuan, the site is fully sold for 129 yuan to enjoy the package.

In terms of freight charges, orders less than 50 yuan are charged for 15 yuan freight, and the amount of freight is limited except for the limited amount.

"These details are all for nothing."

A close to Carrefour people admitted that the early estimates show that logistics is the biggest cost of Carrefour online shopping mall, and will also be the biggest threshold for its development.

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In fact, doing

In the past, there was no sound distribution network, but also one of Carrefour's injuries.

It is precisely because of this, when the big oil and WAL-MART (thematic reading) into the three or four line city, Carrefour almost did not move.

Until now, its main stores are still concentrated in a second tier city such as Beijing, Shanghai and Guangzhou.

So, in March this year, Carrefour limited disclosed a framework adjustment strategy, one of its 5 main contents, that is, by the end of 2016, six modern distribution centers will be built in the whole country.

In June 2014, Carrefour opened the first logistics distribution center in Kunshan, Jiangsu, covering 60 hypermarkets in East China, and plans to open 3 distribution centers in Chengdu, Wuhan, Beijing / Tianjin in 2015, and 2 new distribution centers in the northeast and Southern China areas next year.

To coordinate the implementation of the logistics system, Carrefour even merged from its 24 CCU (city commodity procurement center) in the whole country to 6 large regional procurement centers, which are located in Shenyang, Beijing, Shanghai, Wuhan, Chengdu and Guangzhou, and correspond and belong to 6 regions of northeast, north, East, Central, West and Southern China of Carrefour.

Tang Jianian, vice president of global vice president of Carrefour Group and President of China CEO, has publicly stated that "separation of purchasing and store management and operation can enable stores or regional managers to become professional store management operators, and let regional procurement centers specializes in procurement."

However, those close to Carrefour say that such centralization is also effective in improving efficiency and maximizing the cost savings of Carrefour online stores, including backstage logistics and terminal distribution.

China e-commerce research center data show that, in fact, food department stores, almost all of them are in the state of burning money and rush traffic.

Including store No. 1, Jingdong, Suning and flying bull network, logistics is running at a loss, with a loss of more than 100 million yuan.

Carrefour said that Carrefour has 29 stores in Shanghai, and some stores will become regional level after the online shopping mall is launched.

In order to reduce logistics and distribution costs.

The mall also encourages customers to pick up their own stores.

Once the customer needs to return the goods, it can also be realized in the nearest store.

It is reported that, according to the preliminary plan, the Carrefour online shopping mall will only deliver goods to the Shanghai Langao Road headquarters, and the three internal inspection stores are Gubei, Wanli and Lian Yang stores.

Since May 8th, the Shanghai address (excluding Chongming) has been opened, and it will be officially released from May 20th.

Carrefour online mall will be launched in June 18th.

The late pformation needs to be tested.

Carrefour insiders say that the online shopping mall is Carrefour's pformation from traditional retail development mode to O2O mode.

The strategy of making electricity and adjusting structure in March this year is also the biggest change in Carrefour's entry into China in the past 20 years.

Statistics show that Carrefour, which entered China in 1995, was the first retailer to introduce the "hypermarket" format into China in the form of "joint venture". It was also the first foreign retailer to realize agricultural super docking in China.

It can be said that Carrefour was the initiator of China's retail industry.

This brilliance makes Carrefour look deeper in the context of the impact of e-commerce on China's retail industry.

According to the China chain top 100 list released by China Chain Store Association, in 2012, Carrefour's ranking dropped from seventh to tenth in the top 100 chain stores nationwide, and ranked eleventh in 2013.

However, the pformation of Carrefour in the industry was referred to as "Empress Dowager".

At the beginning of 2013, Tang Jianian, President and CEO of Carrefour China, talked about the impact of the supermarket industry on the impact of the electricity supplier. He said that in the Chinese consumer market, the electricity supplier is a "pick up". There are differences between the target customers of the traditional supermarket and the electricity supplier.

Two years in the past, the domestic three tier cities above the market, the electricity supplier suck the consumers under 35 years old, forcing the traditional supermarket customers.