KOTRA Hand In Hand Baidu Han Enterprises Focus On Internet

Recently, Baidu and Korea Korea trade investment and revitalization commune (KOTRA) have reached a cooperation to promote cooperation and development between Chinese and Korean enterprises in the field of business and investment.

For Korean companies, the potential of the Chinese market is self-evident.

The star effect in recent years

Cosmetics, small household electrical appliances and other products have become the "hot money" of domestic consumers.

With its unique geographical location and price advantage, Korea has become the newest battleground for consumers to fight for physical strength and endurance.

In such a prosperous industry, only tens of thousands of people are buying and purchasing business in Beijing alone. The senior purchasing agency said, "half of the flights to Korea are purchased on behalf of others.

In the social media, there are groups of purchasing agents everywhere. Each is a group of thousands of people. Purchasing products include cosmetics, electronics, household appliances, clothing, bags, food and so on.

Many of them even hired local employees in South Korea to sweep goods and deliver goods without visiting the open hole and east gate.

Recently,

In cooperation with the Korean trade and investment and revitalization commune (KOTRA), the two sides will jointly promote the cooperation and development of Chinese and Korean enterprises in the field of business and investment through Baidu post bar, Baidu future store and other platforms.

This means that more Korean brands and products will be intimately contacted by Chinese consumers through Baidu.

South Korea's purchasing potential is worrying, and the entry threshold of small and medium brands is reduced.

South Korea's buying and selling business, which looks like a raging fire, is not optimistic.

First of all, the electricity suppliers have crossed the border, and all kinds of "Korean Pavilion" emerge in an endless stream. Apart from a few of the company's system operation, the remaining ones are single players.

Secondly, driven by huge interests, competition among peers is becoming more and more intense. The lower the price, the smaller the profit.

With the completion of the FTA between China and Korea, after the longest 20 years of pition, many Korean commodity tax rates will be gradually reduced and exempt. The products of China's zero tariff will reach 91% of the tax items and 85% of imports.

In the field of electrical and electronics, products such as rice cookers, washing machines, refrigerators, medical devices, household electrical appliances and spare parts will achieve zero tariffs, handbags, golf clubs and other daily necessities, and tariff will also be phased out.

Take cosmetics as an example, the most favored nation tariff rate of imported cosmetics set by China Customs is 10% to 18%. If the tax rate falls to zero, these cosmetics will be reduced by about 10% in principle.

Various signs are accelerating the dissipation of Korean goods purchasing groups, and the advantages of individual purchasing will disappear.

At the same time, the threshold of some small and medium Korean brands entering China will also be reduced, and there will be more opportunities to directly face Chinese consumers.

Some South Korean manufacturers are trying to explore the Chinese market and test the market reaction through small-scale imports.

However, in the face of the huge Chinese market and increasingly picky consumers, how to make their products into people's horizons will be the biggest problem facing Korean enterprises.

KOTRA hand in hand Baidu Han enterprises focus on Internet

The Korean trade and investment promotion community (KOTRA) is a non-profit trade promotion agency under the Korean government.

For Korean companies, the potential of the Chinese market is self-evident, and KOTRA is sparing no effort in bridging the gap between Korean enterprises and developing partnerships with Chinese enterprises.

KOTRA's choice to cooperate with Baidu is due to Baidu's advantages in the Chinese market.

For South Korean companies who want to expand their skills, choosing a good partner can obviously get twice the result with half the effort.

KOTRA and the cooperation between Korean enterprises and Baidu will first start with Baidu's world's largest Chinese community Baidu post bar and intelligent hardware business platform Baidu future store.

Baidu post bar has become the brand promotion and user interaction position that domestic and foreign enterprises can not be ignored since it launched the enterprise platform strategy last year. At the same time, because of its natural platform characteristics, a large number of domestic "Han Fen" has been entrenched here.

With the help of high activity user characteristics and diversified enterprise service mode, post bar can help Korean enterprises to accelerate the expansion of brand exposure and influence.

Besides,

And Baidu will join hands to introduce Korea's best intelligent products into the service platform of Baidu's future store, helping manufacturers open a window for Chinese consumers to find broader development space.

Baidu future store is Baidu's intelligent hardware aggregation sales platform, providing product exposure, evaluation, use and sales of the complete process.

In the future, consumers are likely to see more avant-garde products from Baidu in their future stores.

Sino Korean cooperation has long been a precedent and fans are in the lead.

In fact, Korean enterprises and Baidu Post Bar "strong joint" fans marketing attempt has already begun.

In January this year, Baidu post and the Korean SBS television station (hereinafter referred to as "SBS") jointly announced that the two sides formally reached strategic cooperation, SBS entered the post bar enterprise platform, the two sides will be based on the Baidu post, to carry out a series of Korean fans marketing innovation attempt.

With the help of this strategic cooperation, not only will SBS's hot variety show and official drama be certified official, fans will be organized to visit South Korea to participate in the SBS hot program recording, and plan TV dramas and new play techniques based on the wishes of domestic fans.

What is more innovative is that the post bar will also carry out the sale of the peripheral products in the official bar with many Korean flour sold in the official SBS.

The two sides hope that by providing diversified products and services, we can further activate the fan effect of SBS and provide a more innovative way to work together with the fans.

At present, SBS and Baidu post bar have officially started the joint operation of the official mall. Besides the peripheral products mentioned above, some popular Korean cosmetics and electronic products are also being sold, and the price is even or lower with the purchase. This is the best evidence for the future Korean enterprises directly facing Chinese consumers.

On the basis of running the fans economy, it gradually penetrated into ordinary consumers. Maybe this is the first step for Korean enterprises to face consumers in the new era of FTA.