Walk Into Chanel'S Castle Of Love And Feel The Luxury Of Luxury.

Chanel Paris Salzburg advanced handicraft series luxury real high-end feel

The continuous upgrades of fashion make traditional high - fashions no longer satisfied with the fashion

Pursuit.

On the contrary, some products made by pure industry, especially those with primitive rough feeling, are increasingly popular among the public.

Chanel art director "Lord Buddha" Carle Lagrange presented the advanced handwork series to create a real "advanced" sense of luxury.

This series usually shows up in cities outside Paris, including Shanghai, China.

The Chanel (CHANEL) boutique shop window at the 57 street and SOHO District of Madison Avenue, New York, has recently been embroidered and decorated like a handicraft workshop.

Not long ago, Chanel released the 2014/2015 "Paris Salzburg" Advanced Workshop Series on the New York Park Avenue Armory.

This series was first released in December last year at the city of Fort Carle in Salzburg, and Chanel director of art, "Lord Buddha", directed a short film called "rebirth".

"Rebirth" accounts for a brand memory related to Salzburg: about 60 years ago, coco Chanel met in Salzburg.

The prototype of a hotel waitress's coat decides to "make one for yourself".

"Rebirth", the uniform of the hotel waiter gave Chanel the first sight.

From the end of the year to the end of the year, Chanel has a new series of releases every two or three months. Most of the series will show the world through the show. Chanel will travel to other countries and cities in a long way, not only in Paris.

Take the 2015 calendar as an example. In January, there were spring and summer advanced custom clothes, and March was the autumn and winter advanced garments. The upcoming early spring holiday Series in May was chosen at the East Gate Design Square in Seoul.

More than that.

In 2002, Lagrange added to Chanel.

"Series", this series usually shows up in cities outside Paris, including Shanghai, China.

The advanced manual workshop series and the early spring vacation series have only appeared in Chanel's annual schedule in recent years, increasing the frequency of "Lord Buddha" showing at the show ground.

It is easy to think of whether this has significantly increased Chanel's annual sales volume.

At least increase the duration of sales.

According to the data provided by Chanel China, the ready-made clothing series in spring, summer, autumn and winter will be put on the store for 6 months. The "advanced handicraft series" has 9 months' sales time (June to February next year). The "early spring vacation series" is longer, and from November to August the next year will be 10 months.

Julie Gilhart, fashion director of Barney department store in New York, said in a media interview that the long sales period meant that the price would not be lowered soon, and that if the market responded well, it would accept renewal.

Chanel hopes to create a simple "advanced manual series".

There is no way to satisfy the public.

Chanel says that this series embodies the skills of many advanced workshops.

Despite Lagrange's lead, in order to highlight the consistent brand effect, Miss coco Chanel will never be absent from these series.

For example, the "Paris Salzburg" series reborn in this season, in addition to finding the origin of Chanel's classic coat, also implied a love affair between coco Chanel and Baron Hubert von Ponce in the 30s of last century.

The hotel where the waiter was located was opened by Mr. baron.

The name of the city in the series is just a saying. In those places where cocoa Chanel is shallow, but the market is huge, Lagrange will put it another way, such as "Paris Shanghai: a dream trip".

In Shanghai in December 2009, Chanel released the eighth series of "Paris Shanghai" of the advanced handicraft workshop.

At that time, Chanel just opened fifth boutiques in the mainland of China, Shanghai Peninsula store, with an area of 480 square meters.

It is undeniable that the "handcraft workshop" gives Chanel more space to tell fashion stories, which are modern and elegant, lest consumers lose interest in the brand.

In the "Paris Shanghai" series of 2009, Lagrange brought in the mixed Chinese elements of the military, metropolitan and imperial palace, and also used black, red and midnight blue in the traditional cheongsam.

In this season's "Paris Salzburg", Lagrange brought the alpine Alpine pigeon ashes and forest green into Chanel's classic white, red, navy blue and black.

"Paris Salzburg" advanced handicraft workshop series

The same is true for the "early spring vacation series".

"Many

The company has extended products, and the holiday series just gives them the opportunity to expand at the same level.

Simon Collins, Dean of the Parsons School of design, said.