Louis Weedon'S "Checkerboard" Trademark Was Canceled. The EU Said It Was Too Simple.

Recently, Louis Weedon's large number of chessboard bags will face the crisis of being "legitimate" Shanzhai.

The German court of the European Union recently declared that the trademark should be removed on the ground of "too simple and lack of obvious characteristics".

A luxury brand that was quickly copied.

(LV) I am afraid I will encounter another Shanzhai crisis again.

Recently, Louis Weedon was sentenced by the European Union German court to cancel its classic trademark trademark brown brown and black gray checkerboard.

It is reported that Louis Weedon classic brown and black gray checkerboard were registered in 1998 and 2008, in the number of packages used on the two kinds of grid patterns, in 2013 also used chessboard as the theme of the release of a large number of spring and summer women's clothing.

This is the German retail brand Nanu-Nana in 2009 to apply for the abolition of Louis Weedon's two trademarks, the European Court of Germany recently sentenced, with "too simple, lack of obvious characteristics" as the reason for the decision to cancel the trademark, and said that unless the brand can prove that in every EU country, consumers can only think of these two color checkerboards can associate with the Louis Weedon brand, otherwise it can only be regarded as a daily life pattern, not natural trade attributes.

Although Louis Weedon indicated that his grid pattern was special, he could not give corresponding evidence against the court's request.

What is worrying is that once the classic chessboard logo is no longer legalized, Louis Weedon will be faced with a "legal" Shanzhai crisis.

In addition, analysts say that Louis Weedon's checkerboard bags will be devalued in the past, because consumers are likely to be heavily imitated and flooded with the market.

In response, reporters yesterday called Louis Weedon China official customer service, the staff said.

In China, the store is still in normal sales, and has not heard of any news of the cancellation of the trademark, called "may be false news", at the same time that the brand pattern product will always exist, its original intention is to prevent LV's classic letter LOGO pattern is counterfeited.

Louis Weedon Group China's media related responsible person also told reporters yesterday that he had not been informed of the incident and could not get relevant response from the brand headquarters in France that day.

Some analysts believe that Louis Weedon will not give up on this issue, it is more likely to continue appeals.

As a matter of fact, luxury goods have been preceded by trademark prosecution.

Famous in 2012.

"Brand Christian Louboutin lost the lawsuit against YSL on the grounds of" single color ", but won the final appeal and preserved its classic color pattern.

However, trademark rights protection is not easy. For example, in 2013, the Burberry classic lattice logo was revoked by the Trademark Office of the General Administration of industry and Commerce of China. Although the brand claimed to appeal, there was no subsequent follow-up information. Besides, its well-known Chinese name "Burberry" was also snatch, and later renamed Boboli.