Women'S Clothing Brand La Natsu Bell Wants To Return To A Shares And Expects To Raise About 2 Billion Yuan.

In October of last year, when Hong Kong listed for HK $2 billion 200 million,

Fight A shares.

Since listing, from the push shop partner mode to the acquisition of brand name seven, a flashlight dealer, and then to 1500 stores open shop plan, known as the "China Version ZARA" La Natsu Bell constantly attract investors' eyeballs.

Analysis of the industry, the clothing industry downward pressure huge background, completed the Hong Kong stock market to let La Natsu Bell get huge financial support.

However, in the long run, La Natsu Bell, the country's crazily opening shop, lacks lean management, and its brand development is on the rise.

May become the first Hong Kong stock and A shares to achieve the listing of clothing enterprises.

La Natsu Bell announced recently that the board of directors of the company has approved the application to issue the company's A shares to the China Securities Regulatory Commission and issued recommendations to the two major exchanges in the country.

Reporters yesterday telephoned La Natsu Bell to understand that La Natsu Bell will return the A shares to the SFC as early as 9-10 months.

La Natsu Bell, director of investment relations at the board of directors office, said that because of the suspension of A shares in 2011, La Natsu Bell turned to Hongkong to list. Even if A shares were successfully listed, La Natsu Bell would not withdraw from the stock market in Hong Kong, and the company chose to operate on a two line basis. IPO

The person in charge believes that La Natsu Bell's valuation in Hong Kong stocks is relatively low, and the return to A shares will have relatively high valuations.

It is understood that the return of A shares, La summer bell side hopes to raise 1 billion -20 billion yuan.

The announcement of a high-profile announcement to return to A shares has given La Natsu Bell a high degree of attention.

Industry analysts said that La Natsu Bell returned to A share listing to maximize the interests of shareholders of the company, but has limited effect on improving the company's actual operational level.

Cheng Weixiong, general manager of clothing brand expert and Shanghai Liang habitat Brand Management Co., told reporters that La Natsu Bell brand, which has more than 6800 Direct stores in the country, is a big Mac in the women's clothing market. However, the way to maintain growth through listing and financing is difficult to sustain.

In Cheng Weixiong's view, although there are many stores in all cities across the country, La Natsu Bell still has many potentials to be excavated at the operational level, among which the low efficiency of Ping has been a bottleneck in the development of the brand.

La Natsu Bell 2014 annual report shows that La Natsu Bell realized revenue of 7 billion 814 million yuan last year, an increase of 25.5% over the same period last year, resulting in a net profit of 734 million yuan, an increase of 24.4% over the same period last year.

By the end of last year, La Natsu Bell owned 6887 stores throughout the country, 1503 more than in 2013, and the single shop was about 1 million 100 thousand yuan.

In addition, La Natsu Bell do's brand strategy has also been questioned by the outside world.

Some analysts believe that La Natsu Bell, who focuses on the women's wear market, is constantly introducing new brands.

But each brand positioning is not clear, between brands and brands are easy to cause internal friction.

Nevertheless, La Natsu Bell, who is good at capital operation, has attracted investors' attention.

According to reporters, last year's "double 11" and "double 12" period, La Natsu Bell achieved single day sales of 25 million yuan and 20 million yuan, let the industry shine.

Later this year, he launched a shop partnership system, saying that sharing profits according to store performance was seen as a subversion of traditional business models.

A few days ago, La Natsu Bell also made a high-profile takeover of the seven brand development of online business to create a richer brand matrix.

In Cheng Weixiong's view, La Natsu Bell is very good at conceptual speculation.

However, in the long run, La Natsu Bell has no substantial improvement at the operational level, and only relies on fighting for listing and financing to open new stores throughout the country to sustain growth.